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Antonio González


Antonio González


Professor, Master in Digital Marketing Full Time & Part-Time

Academic Director of Amazon’s “Programa Despega”, Spain and Italy


Master in Digital Marketing FT

Master in Digital Marketing PT

Emailing & Lead Generation


The career of Professor Antonio González, PhD. is marked by 15 years of continuous improvement and differentiation, from Sales Field Representative for various B2B companies to his present position as international marketer. Along the way, he has worked covering different areas of the sales and marketing process, which range from cold calling to complex selling, KAM, marketing and sales planning, market research, project management for new offerings, and development and implementation of digital and customer experience.

Nowadays Professor González combines his passion for teaching marketing and sales management with the development of his entrepreneurial project in the field of Digital Sales and IoT.

Corporate Experience
Entrepreneur, Spain, 2018 – Present.
Academic Director of Amazon’s “Programa Despega”, Spain and Italy, 2020 – Present.
International Marketing Manager, Air Liquide, Southwest Europe, 2016 – 2018.
Product Marketing Manager, Air Liquide, Spain and Portugal, 2014 – 2016.
Sales Administration Manager, Air Liquide, Spain, 2012 – 2014.
Distributors’ KAM, Air Liquide, Spain, 2010 – 2012.
Sales rep. Air Liquide, Hilti and other B2B SMC, Spain, 2004 – 2010.

Academic Experience
Adjunct Marketing Management Professor at IE University, Segovia, 2020 – Present.
Adjunct Professor of Sales Management for Entrepreneurs @IMBA, IE Business School, 2020 – Present.
Adjunct Professor of Lead Generation at Master in Digital Marketing, IE School of Human Science and Technology, 2019 – Present.
Academic Director of Online Sales Journey at IE Exponential Learning, Spain, 2019 – Present.
International Visiting Marketing Professor, Master in International Business Management, LIUC Università Cattaneo, Italy, 2018 – Present.
Adjunct Professor of Strategic Sales at Master International Management, IE Business School, Spain, 2017 – Present.

Academic Background
Ph.D. in Marketing (Cum Laude), Universidad Europea, Spain, 2017.
B2B Marketing Strategy, Harvard Business School, London, 2011.
Executive Master in Sales Management and Marketing (Mention of Honor), IE Business School, Spain, 2009.
Bachelor’s in Business Administration, specialty in Finance, Universidad Complutense de Madrid, Spain.