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Fernando Aparicio Varas

WHO

Fernando Aparicio Varas

POSITION

Professor, Master in Digital Marketing

Founder and Director, Aamvos Digital

AREA

Master in Digital Marketing FT

Subject
Distribution Channels, e-Commerce and e-Marketplaces

My professional career has been linked in the last 25 years to the consultancy in digital business / national and international commerce, having previously been an export professional in several sectors. I was General Manager of PayPal Spain and as director of Amvos Digital, consultant of which I am a founder, we have carried out digital strategy projects in companies such as CEPSA, El Corte Inglés, BodyBell, Chocolates Valor and in more than 200 SMEs in sectors such as agri-food, textiles, fashion, footwear, construction, finance, insurance, industrial machinary, etc. My consulting company was also during 3 years Global Service Partner in Spain of Alibaba.com, the largest B2B marketplace in the world