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Julio Alonso Caballero


Julio Alonso Caballero


Professor, Master in Visual and Digital Media

Senior Consultant and Creative Director at Consumer Engagement, Llorente & Cuenca


Master in Visual and Digital Media

Project I
Project II

Professional Experience
Storyteller and Storyrunner, Creative Director, Brand PR and Content Project Manager –

When there is a will, there is a way.

This quote defines not only how I understand life, but also how I understand work should be done.

More than ever, now we have thousands and thousands of different ways to interact and communicate. Thus, we have to be prepared to innovate, to create, to surprise and essentially, to always make the difference that will allow us to engage with our communities in the proper way.

As an expert in business transmedia content, branded content, storytelling or digital marketing, and after having managed some international communication projects with more than 30 international awards, you can realize that nobody knows what people exactly want.

This uncertainty, united with the different characteristics of my clients working as a consultant, is the daily challenge that keeps me thinking always out of the box eager to learn, in order to discover, to improve and to direct my skills to the best possible use, no matter how difficult it is, in the way to create engagement.

Senior Consultant at Consumer Engagement – Llorente & Cuenca
Associate Professor – IE Business School
Consultant Engagement Department – Llorente & Cuenca
Junior Consultant at Engagement Department – Llorente & Cuenca
Consultant Assistant – Llorente & Cuenca
Young Talent Program – Llorente & Cuenca
Responsable Comunicación Campaña “Lazo Múltiple” Día Nacional Esclerosis Múltiple 2013 – Asociación Española de Esclerosis Múltiple
President – Asociación Maecenas
Professor – Club de Tenis y Padel Ciempozuelos
Responsable Campaña Día Nacional y Día Mundial Esclerosis Múltiple 2012 – Asociación Española de Esclerosis Múltiple

Postgraduate in Digital Marketing – ESC – Rennes School of Business
Licenciatura en Publicidad y Relaciones Públicas – Universidad Rey Juan Carlos
Licenciatura Administración y Dirección de Empresas – Universidad Rey Juan Carlos