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Nicolás Casariego


Nicolás Casariego


Professor, Master in Customer Experience & Innovation, Master in Digital Business & Innovation and Master in Digital Marketing

Professor, Customer Analytics Farm Director, IE Business School
Founder & Director, Paattern Lab
Advisory Board Member, Forctis AG


Master in Customer Experience & Innovation

Master in Digital Business & Innovation

Master in Digital Marketing FT

Quantitative Research & Analysis
Customer Strategy & Management
Customer Centricity: The New Customer in The Digital Age
Hands-On Immersion Week
Customer Centricity

Nicolás Casariego is a senior leader and consultant in data-driven customer-centric solutions, software entrepreneur, researcher and author.

Nicolas is currently Founder & Director of Paattern Lab, Director of the Customer Analytics Farm at IE School of Human Sciences & Technology, Professor of CRM/CXM, Customer Analytics & Technology Innovation at IE HST School, and member of the Advisory board of Forctis blockchain.

Nicolás is former CTO & Head of Analytics of MRM/McCann in Spain, and also worked as Senior Consultant to Grey/G2 and OgilvyOne.
With a technological and analytical background, he has an extensive experience in consulting, building and running customer-centric solutions (in Marketing, Digital, CRM, Loyalty, e-Business and Customer Intelligence).

Nicolás has worked across Europe and Latin America for blue-chip brands like Amex, Banco Santander, Bell South, BAT, L’Oréal, MasterCard, Nokia, Opel, Renault, Repsol, Telefónica/Movistar and Warner Bros.
Throughout his professional career has also participated in several R&D initiatives.