BRING YOUR IDEAS TO LIFE!
Entrepreneurship and innovation are two of the key features that set IE apart from other schools around the world. And on the IE Summer School, students will have the chance to explore potential business ideas they have, learn about what it takes to be a successful entrepreneur, and get advice from experienced business gurus.
INNOVATION PROCESS THROUGH CUSTOMER EMPATHY
Learn to harness your creativity and ability to connect with people to discover opportunities and generate solutions allowing a viable company to make a profound impact in people’s lives. You will walk away with a mindset, process, and practical tools which will jumpstart your innovation process and set you on the right track to understand your customer and take immediate action!
This workshop focuses on creating venture opportunities. Participants will work in project teams. Each student will be asked to bring to the workshop one potential opportunity that reflects a problem or customer need waiting to be met, and a possible solution to address this need. During the workshop, each team will then analyze and brainstorm its members’ ideas. The outcomes of the workshop (opportunity summary) will feed into next day’s Business Model workshop.
GO TO MARKET STRATEGY
In this class we will talk about Go-To-Market strategy, specifically on which channels a company will use to connect with its customers/business and the organizational processes it develops to guide customer interactions from initial contact through fulfillment. In the class we will talk about WHO the company will go after and WHAT it will offer them. Go-To-Market strategy is a component of the overall marketing strategy and is concerned with HOW the company will make it happen. The main focus of this marketing exercise is to target the direct consumer or the one in authority who makes the buying decision.
Through these sessions, the students will learn to create a system to understand their customers and to plan a commercial prototype in the sales cycle using tools that help them generate solid arguments. The idea is for them to obtain an understanding of flexible business processes and the ability to change and adapt when problems occur. The key points to take away from the course are:
(i) How to anticipate and know your customers better.
(ii) The keys to create your sales arguments.
BUSINESS MODEL WORKSHOP & DASHBOARDING
This workshop focuses on developing a business model. Once again, participants will work in project teams and each team will be asked to bring their opportunity summary. During the workshop, each team will have the chance to analyze and refine the business model, and also build a minimum viable product. The outcomes of the workshop will help to guide the further development of the team’s presentation which will be delivered on Friday.
ELEVATOR PITCH WORKSHOP
This workshop focuses on pitching business proposals in an effective manner and keeping the audience engaged.In this workshop, participants will focus on the different areas they have to communicate for the next day.
Iñaki will share his experience as business angel and entrepreneur.