In the Innovation and Technology track students will be exposed to the key areas of knowledge that are changing the world, like digital transformation, big data, digital innovation, and disruptive technologies like artificial intelligence, robotics or 3D printing. In a world where the leading companies, the game-changers, are digital players, understanding the interplay of technology, innovation and management is a key capability that we will help you develop. With or without previous knowledge of technology or innovation, this track will help you kick start your career as a digital innovator.



“The combination of emerging technologies with the re-imagination of traditional processes and business models will transform not only entire industries but society as a whole. Which are the key technologies to follow? Which models can we use to understand its impact? In these sessions we will explore some of the technologies that have the potential to disrupt entire industries, looking at the opportunities and challenges they pose for current players in those industries.”


Casimiro Juanes / Borja González del Regueral

Digital transformation is not only changing the way customers go about their lives, their consumption habits or their next job. It is also changing the nature of how we think about industry, about manufacturing processes and supply chains. Connected devices, machine learning and integration of processes, amongst other trends, are going to fundamentally change the nature of how we think about manufacturing, global supply chains and even where products and services come from in the world.

We will explore some of its trends in context: we need to understand the drivers of change, the key players and the effect on areas such as the world economy and the role of different regions/countries and how it is going to dramatically change in the near future.

In this context we will also explore the role of Cybersecurity within this world that has been named Industry 4.0: how a connected industry needs to think about data security and all its related aspects.



Technology is changing how the business is focusing on customers, how products and services are produced, how relationships with partners are done, even though how sourcing strategies are built.

If you have a technology perspective, you must be aware of all the technical options to improve efficiency, increase sales and revenues.

Robotic Process Automation (RPA) is one of these technologies that are changing the production models in front and back office processes.

Modern RPA tools are powerful and can be used to automate almost any computer process traditionally performed by a human being.

Important announcement: It’s estimated that 30% of white collar jobs may be replaced by automation by the year 2015.

This session will introduce yu some of the key RPA concepts:

  • What RPA is
    • Definition
    • Activities typically are performed by robots
    • Types of Robots
    • What RPA is not.
    • What does a robot look like
  • History and drivers:
    • Outsourcing / Offshoring
    • Labour Arbitrage
  • Which processes could be automated?
    • Key characteristics
    • Nice to have
    • Other technical complements to solve constraints
  • Why companies are using RPA
    • Benefits, Challenges & Risks
    • Industries where robots can be applied
    • Towards Enterprise Automation
  • ROI and Business case
    • Elements to be considered
    • Prioritizing processes
  • RPA Tools
    • Characteristics
    • Analysts’ reports
  • RPA Demonstration.

The course uses a collaborative speech approach, explaining the key features of RPA technology ending with some real examples.

The course materials will be made available after each session and will include PowerPoint document.

Institute for Robotics Process Automation & Artificial Intelligence (IRPA-AI)

Introduction to Robotics Process Automation
Topics covered include:

  • What RPA is and what it is not
  • Why companies are using RPA
  • Which processes could be automated?
  • Benefits, Challenges and Risks
  • Industries and applications
  • RPA Demonstration.

Blockchain / ICO & Crypto currency

Arabdha Sudir

This shall cover the various models of early stage funding , the issues, the possible solutions. We will then study what Initial Coin Offerings Are and How They Disrupt ESF (Early Stage Financing) ecosystem. We will then study a few hot ICOs of the market and take a look at the pros and cons of an ICO.At the end of the workshop, we shall have a better understanding of investments in the ICO space as well as if an ICO fits a business model or not.

Big Data & Business Analytics

Shimov Aggarwal

“This talks will introduce the concept of Business Analytics and the different kinds of Analytics that companies use to improve their business. How Big Data can help to improve this outcome even more and the new technologies that Big Data suppose. Then advanced analytics will be introduced explaining the concept of Machine Learning with some examples.”

“(Mis)fitting in: New Ventures in a Context of Radical Change”


Strategic Design: building skills for digital innovation

Aino Hanttu 

iOt & Big Data 

Juan Manuel Cambeiro Cuns

Brief Description IoT: Reality of Hype? How the different industry players and technology standards are taking positions for the development of this industry.  But.. What is IoT? From the initial M2M solutions to the current Internet of Everything…What is really the definition of IoT? What are the components that make your product an IoT solution? From the mere devices and its connectivity, to the platforms and data analytics on the very top, we will analyze the essence of it all.  Main Segments of applicability: Industrial IoT, Personal IoT, Smart Cities, Energy… and growing. We will talk about the main real cases on the market.
-Future Challenges of IoT.
-Brief Description of Big Data
If your company really wants to make from Big Data a real asset for your business, this module is about all the challenges that you will face, and the possibilities that will bring.

  • Big Data Challenges
    • Does my data have real value? For my insights? For my customers? For third parties?
    • Is my infrastructure really prepared to support a Big Data business?
    •  Am I really aware of the CAPEX, OPEX, and professional skills required?
    • What is the quality and relevance of the data I have?
      – Regulation: Can I really do this?
  • Main scenarios for Big Data: From knowing better your customer, looking for new business, understanding your costs, looking for root causes or simply selling data, we will talk about the main uses that Big Data is being applied for.
  • Main industry segments: we will discuss real applications and current experiencies in segments like Industry 4.0, Retail, Tourism, Urban planning, Emergencies, Transport, Logistics, etc.

Persuading and Selling like Steve Jobs


The digital transformation is changing not only how we live and the way we do business, but also the way we need to persuade and communicate in order to sell technology.

The information age would not be possible if it were not because of the technology that it is making it happen, and one of the main consequences of this, is that the IT industry is becoming one of the largest market in the planet.

The digital world is something that we cannot perceive through our senses but, surprisingly enough, in technology sales, perception is extremely important; this is why specific communication and sales skills are vitally important in order to sell and position technology.


 Carlos Pallero

Today the change has become even more constant in our lives. This is also in the business. Being able to maintain peace and live with uncertainty are two key skills, both individually and as a team. If fear is contagious, serenity too.
The times of crisis, growth and transformation and technology innovation are accompanied by the need for evolution and “awakening”. One of the skills that becomes fundamental in this process is to unlearn to make room for new learning, we must perceive old limitations of a completely new way. This requires us to break or get out of our old way of thinking and “”get out of the box,”” and how to learn and create something completely new.

This workshop has been designed for participants to work in a practical, friendly and cooperative way and we will be able to integrate and take in the muscle the skills that are necessary to successfully face the fourth industrial revolution.

The workshop will be composed of a combination of three processes:
Introduction of change management theories by the professor in an “experiential” format.
Dialogues as a way to build and crystallize collective knowledge. Some dialogues will need a previous preparation by students based on research, readings and audiovisual materials and critical reflection on their findings.
Dynamics to integrate knowledge into the muscle and transfer immediately knowledge to habits.
The methodology of the workshop will be motivating, realistic, active and tailored to students’ needs. Students are expected to participate, to be critical and imaginative during the session.

Gamification for business

Roberto Alvarez Bucholska

During this session you will build a deeper understanding of what is gamification (and what it is not!), what can you use it for and the first steps you can take to start using the lessons from games into areas and industries besides entertainment.

View from the top

Cristina Alvarez

I want to share the relevance today of understanding value technology for the business and companies, and how it has been changing trough my career as CIO in Vodafone and Telefónica. Regardless they want to work in MKT, Finance, Operations, Legal, Human Resources, they need to understand how technology is disrupting the business of all the companies. I will share my CIO journey in digital transformation and the relevance of having a roadmap for the change. Finally I will share my personal success factors and the learning opportunities.

Platforms Economy: Everything Traditional Companies can Learn from Sharing Economy

Manuel Alonso Coto

“Industry leaders are unleashing technology’s power by developing new technology platforms. But more than that, it’s the platform-based business models and strategies they enable that are driving the most profound global macroeconomic change since the industrial revolution. In the digital economy, platform ecosystems are nothing less than the foundation for new value creation.
Tech companies and digital-born organizations (DBOs) like Facebook, Airbnb, and Uber have long understood the power of digital technologies. But look a little closer. Many of their most ground-breaking products and services are based on platforms. DBOs’ success rests on two key elements: the technology platforms they’ve built to support their businesses, and the business models these platforms enable. These platform-based business models fundamentally change how they operate.
81% of executives from traditional companies say platform-based business models will be core to their growth strategy within three years.In this seminar we will mpw hot to apply Sharing Economy best practices to 20th-century-born corporations.”

Technology & Leadership

María Lorente

This session aims for students to experience and start gaining an initial understanding of  the context in which we live and work. Throughout the session we will aim to start making sense of the implications for them as leaders of the interdependence, the complexity and the rapid technological changes that result on constant change and uncertainty. We will explore the qualities and capabilities required to lead in this environment.

IE tech students demos

Rafif Srour

Technology and Innovation are fueling today’s world. This is the key
reason for making technology easy to understand for everyone irrespective of
their background. The following project proposals aim to give meaningful
insights on the main technologies currently out there such as Virtual Reality,
drones, robotics… No previous programming skills are required for any of the
following project proposals, however, basics of Python and Java languages
will be explained to take the most out of these projects.


  • Arduino OLED Word Clock: get to know the basics on displaying
    messages and images or logos with the usage of Arduino and its OLED
    module. Afterwards, learn how to create your own clock, with the help
    of the real time clock module.
  • Pepper: learn how to use Choregraphe, the graphical development tool,
    for programming Pepper. Add features by dragging and dropping
    boxes, or create new boxes with new features using Python and
    NaoqiOS APIs.
  • Robotics: learn how to build your own hexapod robot and how to
    program it to do basic moves and other features.
  • VR and drones: get an insight on Virtual Reality technology by
    experiencing with it how to drive drones connected to your

Tech challenge 

Borja Gonzalez de Regueral / Teresa Ramos

What can bacon and eggs can teach us about delivering successful projects?
Immerse yourself in an Agile environment in which you will be solving a real-life challenge. You will learn how to align your team, prototyping, how to organize and successfully run a scrum session, what’s in the daily standups, how to get the most of your retrospectives, how to get rid of tedious document creation tasks. By the end of the course, you will demonstrate your prowess in the digital arena by making a presentation of your project and results in front of the class.

Design and operations of machine teaching and artificial intelligence systems

Florian Leitner

This Summer School session will review machine teaching and artificial intelligence in the context of existing industial solutions. The material will pivot on a selection of existing applications in industry, based on current applications deployed at technology companies like the FANG (Facebook, Apple, Netflix, Google), in the pharma sector, or the financial industry.

Each practical example will provide a very high-level overview of the common innards of such an “”intelligent”” system. Throughout the use-cases, the conceptual building blocks of AI setups will be made apparent: from data curation and model development, to machine teaching and systems evaluation. And the session will give a quick (and math-formula-free) peek at deep learning, a technology stack that is particularly apt at processing unstructured data (video/images, audio, and text), rather focusing on its operational aspects, such as tensor processing units and neuromorphic hardware.

Digital Transformation

Teresa Ramos

It is commonly believed is that digital transformation is only all about new technologies. However, the most challenging part of digital transformation and where most companies fail is not in implementing new technologies. The main hurdle is incorporating the technologies into their processes and their culture so that they can optimize costs, maximize production and results in a more effective and motivated work force and delighted customers.

In this session we will explore what the main barriers to the adoption of new technologies are, their roots and how to best overcome them.



Students will get a broad overview about Cybersecurity Threats Landscape in nowadays Digital Transformation Flow.

They will learn why Cybersecurity is a growing concern in the “agenda setting” of Managers and Policy Makers.
During the class we will analyse:

  1. Ten Challenges for Cybersecurity and Data Protection.
  2. Seven Drivers for an Holistic Cybersecurity Strategy

During the last half hour of the class, students will be involved in a Cyber Threats Analysis Simulation.

Product Management

Prashant Kumar

Product Management is a unique profile which is central to any organization in any stage of its life cycle which is involved in building products or technologies for customers. It is the function of a company to improve its product (service, website, support, consulting, etc) for best serving its customer and thereby increasing the revenue, market share and profit margins of the company. It is one of the central functions of any organization since it can also effectively serve as a bridge between the technical and non-technical aspects of an organization.
Topics covered include:

  • Brief introduction to Product Management.
  • Product Management in an E-Commerce domain
  • What is needed in the market? Discussion of various Product Management job Profiles
  • Introduction to Product Management Challenges
  • Analysis a product as if you were a real Product Manager

Reflection questions for your preparation:

  • What is Product Management?
  • How does it evolve in different sectors and organizational life cycle?
  • How is it different from Project Management/Program Management?
  • What are the challenges of Product Management, required skills and beneficial hard skills?

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