{"id":27987,"date":"2025-08-16T12:00:00","date_gmt":"2025-08-16T10:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=27987"},"modified":"2026-04-03T13:16:54","modified_gmt":"2026-04-03T11:16:54","slug":"the-value-of-design-innovation-a-view-from-ren-yee-of-unstudio","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/the-value-of-design-innovation-a-view-from-ren-yee-of-unstudio\/","title":{"rendered":"The Value of Design Innovation: A view from Ren Yee of UNStudio"},"content":{"rendered":"<\/span> 5<\/span> min read<\/span><\/span>\n

Our Venture Lab sees students from the Master in Business for Architecture and Design develop group-based entrepreneurial projects, driving impact in the areas of architecture, spatial design and built environments. We’re honored to have top practitioners act as jurors at the event – and with Ren Yee, Head of Innovation Strategy and Forecasting at pioneering Dutch architecture firm UNStudio, it was particularly special.<\/p>\n\n\n\n

Take a moment to read through Ren’s experience and takeaways from the Venture Lab<\/a>, whereby he considers how the proposed ventures tapped into the critical intersection where business meets design.<\/p>\n\n\n\n

Ren Yee: A juror\u2019s notes on the MBArch Venture Lab final presentation<\/h2>\n\n\n\n

Sitting comfortably on a fairly empty flight to Madrid – and having politely declined the sandwiches – I wondered to myself: what kind of business ventures will the architecture and design students propose? And of course, the bottom line: will the world actually need their proposals? This was especially intriguing for me, since I have been working for a few years now on the fringes – although some may argue it\u2019s the center – of architectural practice. Having been formally trained in architecture at the Delft University of Technology, I currently lead a team at UNStudio exploring how urban environments affect how we live, work, and learn, today and in the future.<\/p>\n\n\n\n

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My work means I\u2019m always thinking about the next step for architecture and design, so I was curious to see how IE University students would respond to this impulse of innovation.<\/h3>\n<\/div>\n<\/div>\n\n\n\n

As far as first impressions go, I was struck by the sense of resilience among the group of students preparing to partake in the Venture Lab. During the intense eight hours and 11 innovative team venture presentations that ensued, I made three key observations. From the wealth of knowledge and creativity on display, I\u2019ve drawn out some central trends surrounding the objectives, tools and challenges covered by these ventures.<\/p>\n\n\n\n

Observation #1: Most ventures honed in on social and urban challenges<\/h2>\n\n\n\n

While it\u2019s often tempting to look beyond the parameters of a single field, it was interesting to see that a few innovative venture proposals dedicated themselves to pressing challenges in the architecture and construction industry. Among them, one looked to find new ways of opening up closed waste management systems on construction sites, while another aimed to provide lifelong learning for the workforces of the architecture, engineering and construction (AEC) industry in developing countries.<\/p>\n\n\n\n

I noticed, however, that most of the ventures moved away from the architecture and construction industry, taking on broader urban and societal challenges. In the urban realm, a few of the ventures turned to underutilized spaces to address issues such as food security, the heat island effect, and community building. Here, innovation and intelligence lies in the method for collectively identifying spaces and newly designed functions to realize objectives.<\/p>\n\n\n\n

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As a key challenge in the field, it\u2019s no surprise that the issue of affordability was targeted by a number of the ventures from multiple angles.<\/h3>\n<\/div>\n\n\n\n
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One venture sought to restore affordability to the housing market by imagining new models of financing and ownership, while another tackled the issue from the starting point of the informal economy. This included the design of affordable, prefabricated modules capable of engaging the local workforce during assembly. <\/p>\n\n\n\n

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\"The<\/figure>\n<\/div>\n\n\n\n
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Community empowerment was another recurring theme across the ventures.<\/h3>\n<\/div>\n<\/div>\n\n\n\n

One venture blended the forces of participatory community rebuilding, corporate social responsibility, event planning and fundraising as a solution to mass reconstruction in the aftermath of the 2020 Beirut explosion.<\/p>\n\n\n\n

Touching once more on the power of democratic decision-making in public space design, we saw another socially minded venture aimed at empowering local communities in West African countries to build public places in an inclusive way. In a compelling example of technologically informed entrepreneurship, this project leveraged community connectedness through an online communications platform.<\/p>\n\n\n\n

Across the board, participants engaged innovatively with central issues of architecture and the business of design. Whether addressing the same or vastly different issues, the ventures all attested to the value of creativity, sparked when business meets design.<\/p>\n\n\n\n

Observation #2: Data and digital tools were central to most solutions<\/h2>\n\n\n\n

Digital technology emerged as the<\/em> central tool for solving social and environmental challenges in a large majority of the venture proposals. These digital technologies include data collection, platformization, digital services, and digital interaction tools\u2014from social media to augmented reality.<\/p>\n\n\n\n

With the dawn of the fourth industrial revolution already upon us, it stands to reason that digital technology is often essential for venture proposals. Now, technology is not only disrupting incumbent systems, but inventing new systems and services. And with the AEC industry growing at exponential speed, harnessing the potential of technology looks to be the clear next step for pioneers in the sector.<\/p>\n\n\n\n

At the Venture Lab, one memorable use of digital tech was in a project that focuses on children\u2019s cognitive development, blending physical and augmented reality through a game. The striking thing about this venture was the gamification of cognitive development via the blended-format exploration of spaces. The type of data that would be gathered here would present a significant impact for the child\u2019s personal cognitive development. And of course, it would also raise a crucial ethical discussion on data privacy and ownership\u2014one that isn\u2019t yet central to the debate.<\/p>\n\n\n\n

Observation #3: The architects\u2019 skills and mindset were put to good use<\/h3>\n\n\n\n

Although most ventures stepped away from traditional architecture practice, I noticed that all of them displayed the architect\u2019s mindset: strategic design and imaginative thinking.<\/p>\n\n\n\n

The night before the final presentation, I had a very interesting conversatio n with Dean Martha Thorne, Associate Dean Cristina Mateo, and Program Director Jer\u00f3nimo van Schendel Erice. We exchanged some ideas on what we thought were the core values of architectural education and training. Martha recalled a response she had once received to that same question from a student: \u201cIn architecture school, I learn to think<\/em>.\u201d<\/p>\n\n\n\n

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As a part of the Venture Lab process\u2014aside from being made to think<\/em>\u2014I have witnessed the agility of this architectural training in action.<\/h3>\n<\/div>\n\n\n\n
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\"The<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Drawing on their strategic mindsets, students tackle the business of design by deploying analytical skills and mapping out complex systems in their domain. It\u2019d be fair to say that deeper system mapping would await most of these ventures, but time is always the enemy, and each of these teams exhibited more than enough potential to take their ideas to the next level. Through this experience, they\u2019ve already refined a central asset: facing challenges creatively and meaningfully.<\/p>\n\n\n\n

Final reflections<\/strong> <\/h4>\n\n\n\n

Reflecting on the presentations of these ventures, it\u2019s obvious to me that immense value is created when designers turn their hands to entrepreneurship; when they harness the power of tech and take on the right mission.<\/p>\n\n\n\n

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\"The<\/figure>\n<\/div>\n\n\n\n
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When business meets design, important social and spatial developments unfold\u2014and this is what the world urgently needs today.<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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Discover our Master in Business for Architecture & Design<\/h3>\n\n\n\n

Learn to leverage business savvy to make a lasting impact in the ever-evolving world of architecture and design.<\/p>\n<\/div>\n\n\n\n

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Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The most recent Venture Lab saw students from the Master in Business for Architecture and Design develop group-based entrepreneurial projects, driving impact in the areas of architecture, spatial design and built 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