{"id":28985,"date":"2022-04-07T16:20:26","date_gmt":"2022-04-07T14:20:26","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=28985"},"modified":"2026-04-03T15:00:07","modified_gmt":"2026-04-03T13:00:07","slug":"top-women-in-real-estate-discuss-new-trends-and-touches-on-ie-women-in-re-high-potential-awards-great-initiative","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/top-women-in-real-estate-discuss-new-trends-and-touches-on-ie-women-in-re-high-potential-awards-great-initiative\/","title":{"rendered":"Top women in Real Estate discuss new trends and touches on IE Women in RE High Potential Awards great initiative"},"content":{"rendered":"<\/span> 4<\/span> min read<\/span><\/span>\n

The panelists also touched on IE University\u2019s new scholarship for women, the Women in Real Estate High Potential Awards<\/a>, and why measures like this are essential for the advancement of women in the profession.<\/p>\n\n\n\n

Meeting the Panelists<\/h4>\n\n\n\n

Our own professor Leticia Ponz<\/a>, head of Union Investment Real Estate\u2019s Spanish offices and deputy chairman of Women in Real Estate Spain, acted as the moderator. Currently, Leticia teaches two master\u2019s courses at IE University, the Global Master in Real Estate Development<\/a> and the Master in Real Estate Development<\/a>.<\/p>\n\n\n\n

Other members of the distinguished panel included Cristina Garc\u00eda-Peri, Paloma Relinque, Tania Concejo-Bontemps and Susana Rodr\u00edguez. Cristina<\/a> is a senior partner at Azora and chairwoman of the board of trustees for the NGO Plan International in Spain.<\/p>\n\n\n\n

Paloma<\/a> heads the Madrid office at CBRE, as well as being a professor in the Master in Real Estate Development. Tania<\/a> serves as the president of Union Investment Real Estate in France. Completing the panel, Susana<\/a> is chief commercial officer at Savills Aguirre Newman, and another professor at IE University.<\/p>\n\n\n\n

Dissecting the professional experience in Spain<\/h4>\n\n\n\n

With 17 years\u2019 experience working in the US and the UK, Cristina made the move back to Spain. Having previously held roles in private consultancy and investment banking, she has for the last 10 years focused her time and professional skills on the real estate sector.<\/p>\n\n\n\n

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She kicked off the panel by noting that, in her experience, women still hold very few senior roles in the field.<\/h3>\n\n\n\n

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While we are on a good path towards parity, the pace is quite slow. Cristina points out that when she joined investment banking in 1993, female professionals of the time were saying many of the same things that are still talking points today<\/strong>. Unconscious biases and a lack of women at the top continue to hamper the industry\u2019s ability to attract talented young women to real estate.<\/p>\n\n\n\n

The question of diversity and gender quotas<\/h4>\n\n\n\n

Cristina noted that equality in the real estate industry could still lead to massive opportunities for growth and advancement<\/strong>. But, for this to happen, industry veterans must make greater efforts toward conciliation<\/strong>. They must ask themselves how to keep women motivated in organizations, and how to give them the flexibility they need to perform at the highest level.<\/p>\n\n\n\n

Tania added that, in France, government intervention has established the need for certain gender quotas within organizations. When these laws were first established in 2011, they faced the inevitable pushback. However, most management teams are quite diverse now in terms of gender, age and nationality.<\/p>\n\n\n\n

However, Tania noted that there is still more to do when it comes to placing more women on executive boards, steering committees and strategic boards. It\u2019s vital that women are adequately represented, as many important company decisions are made through these platforms.<\/p>\n\n\n\n

Paloma doesn\u2019t necessarily agree with gender quotas, believing some people will use their presence to devalue the work and achievements of female professionals. However, she notes that they may be the only way to achieve more diversity in more organizations and break unconscious biases<\/strong>. <\/p>\n\n\n\n

For Susana, many challenges that women face in this space come from a lack of assertiveness. She points out that female students tend to speak less in the classroom. This trend follows them into professional life, where they don\u2019t speak up. Most times, this isn\u2019t from a lack of knowledge\u2014as their grades and examination results prove.<\/p>\n\n\n\n

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She adds that women need to shed the fear and participate more in professional spaces<\/strong>.  <\/h3>\n\n\n\n

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The Women in Real Estate High Potential Awards<\/h4>\n\n\n\n

Apart from being assertive, women need to acquire high-level skills in order to be competitive in this industry. That\u2019s why the Women in Real Estate High Potential Awards<\/a> is such a timely initiative. This is a scholarship geared towards women who want to take the Master in Real Estate or Global Master in Real Estate Development. Leticia explains that this scholarship will bring more women into management positions within the real estate sector<\/strong>.<\/p>\n\n\n\n

IE University will grant four female candidates a percentage reduction in tuition fees to pursue either of these programs. Candidates will have to present their CV, write a short essay and participate in an interview process to apply. The first round of scholarships will be awarded by April 30.<\/strong><\/p>\n\n\n\n

ESG, sustainability and technology trends in real estate<\/h4>\n\n\n\n

The debate also addressed the critical issues of ESG and sustainability. These have always been important considerations in real estate, Susana said, pointing out that buildings are responsible for 40% of global energy consumption and almost a third of all greenhouse emissions worldwide<\/strong>.<\/p>\n\n\n\n

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Therefore, the industry has a huge role to play in combating climate change by constructing sustainable buildings and refurbishing existing ones<\/strong>.<\/h3>\n\n\n\n

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Furthermore, real estate professionals must recognize their responsibility to provide affordable housing<\/strong>.<\/p>\n\n\n\n

Tania added that ESG is at the top of the list for all institutional investors and major stakeholders in the industry<\/strong>. Today, firms must be ESG-compliant or risk their valuation and investor interest in their projects or activities. She noted the trend toward addressing the comfort of the end-user. This is mainly accomplished by providing green spaces and recreation areas, as well as maintaining good air quality.<\/p>\n\n\n\n

Cristina agreed, adding that her company has dedicated a lot of time to understanding new technologies and how to use them at different levels to make processes more accurate and efficient. However, she asserted that the best thing about technology is that it\u2019s creating new business opportunities in the real estate sector<\/strong>. It also improves how we analyze and use data, thereby improving how investment decisions in development are made.<\/p>\n\n\n\n

We\u2019d like to thank all the participants for a most illuminating debate. You can enter the Women in Real Estate High Potential Awards here<\/strong><\/a> and take the first stop in playing your part in the empowerment movement!<\/p>\n\n\n\n

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Participate on the Women in Real Estate High Potential Award. Deadline 30th April<\/h3>\n\n\n\n

As part of our aim of contributing to the advancement of Women in Real Estate Development we have allocated 4 High Potential Student Awards to be granted to female candidates for our two Real Estate Masters\u2019 programs.<\/p>\n<\/div>\n\n\n\n

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Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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