{"id":29350,"date":"2022-07-07T16:11:33","date_gmt":"2022-07-07T14:11:33","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=29350"},"modified":"2026-04-03T18:34:06","modified_gmt":"2026-04-03T16:34:06","slug":"maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/","title":{"rendered":"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse"},"content":{"rendered":"<\/span> 4<\/span> min read<\/span><\/span>\n

The fashion industry is on the cusp of transformation. With exciting innovations breaking into the market\u2014seemingly at the speed of light\u2014it\u2019s no wonder that the way we discover, interact with and buy from fashion and retail brands has changed forever. And, with the increasing adoption of the metaverse in a wide array of sectors, it seems that the evolution has just begun.<\/p>\n\n\n\n

Maricruz Pedrera<\/a> understands the changing face of fashion better than most. After graduating from IE University with a Master in Interior Design<\/a>, she joined Inditex\u2019s retail giant, Zara, as an architect and project manager. Since then, she has leveraged her world-class education to rise through the ranks and worked on many impressive projects revolving around building information modeling (BIM) implementation, workplace design and interior architecture.\u00a0<\/p>\n\n\n\n

What\u2019s your professional journey been like so far?<\/strong><\/h4>\n\n\n\n

In 2015, after earning my architecture degree at the University of Seville, I secured a spot in the Master in Interior Design<\/a>, along with a scholarship to work for six months in the architecture and interior design department at Zara. Upon completing the scholarship, I was offered a permanent position as a designer, as well as the opportunity to work on designing the new Zara store that would be opening near Piazza San Marco in Venice\u2014the city\u2019s main square.<\/p>\n\n\n\n

\n
\n
\"Maricruz<\/figure>\n<\/div>\n\n\n\n
\n

Since then, I have been working as a project manager and retail designer for Zara Europe.<\/h3>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

In 2018, I was involved in implementing BIM at Inditex, and have also been mentoring within my department for a couple of years to drive the BIM methodology in the design and construction of Zara stores.<\/p>\n\n\n\n

Can you take us through what your role entails?<\/strong><\/h4>\n\n\n\n

Zara has a diverse and multidisciplinary in-house architecture department. Here in Arteixo is where the architecture and interior design specialists develop the conceptual design and its prospective adaptation to every Zara location globally.<\/p>\n\n\n\n

I am a project design manager in the European regional team. We take care of the implementation of the Zara image in the different points of sale\u2014both for new openings and comprehensive reforms. It is a very transversal task with a highly strategic component. It implies a close connection with many other teams and departments in the company, which makes it very interesting.<\/p>\n\n\n\n

A couple of years ago I got involved in the implementation of BIM in the design and construction process of the stores. It seems important to me from the point of view of sustainability and I think that, in the future, it can have great implications with the metaverse.<\/p>\n\n\n\n

How has retail evolved in recent years in terms of space?<\/strong><\/h4>\n\n\n\n

Five years ago, when I was studying the Master<\/a> in Interior Design<\/a>, a professor told us that shopping is one of the oldest forms of social interaction. This phrase stuck with me. Even today I remember it frequently, and I have it written on a post-it note stuck on my fridge. I found it very exciting as this long history allows us to read social, economic and technological transformations through places of exchange: souks, markets, stores, supermarkets, shopping malls, websites, social media, apps and, now, the metaverse.<\/p>\n\n\n\n

\n
\n

For quite some time now, the mental space that retail occupies in the collective consciousness has found resonance beyond the purely physical realm.<\/h3>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n
\"Maricruz<\/figure>\n<\/div>\n<\/div>\n\n\n\n

This has led designers and planners to think about user experience and operability in much broader terms than had been done in previous generations, and to look for links between physical and digital experiences.<\/p>\n\n\n\n

I believe that this is a challenge that retailers are beginning to overcome, and that the next big journey we\u2019ll need to take is to engage with Generation Z is into the metaverse. I think it\u2019s essential to understand their way of interacting and the values that drive this new environment.<\/p>\n\n\n\n

From a technical point of view, this is an area that\u2019s familiar to us as design professionals, as we\u2019ve been experimenting with different 3D modeling and visualization software and methodologies for years. Personally, I work with Enscape and Cloud Models for Revit. For me, using these tools is like a form of gamification of my daily work and a starting point to share that work with my colleagues and collaborators.<\/p>\n\n\n\n

How does e-commerce affect retail spaces? Will the stores of the future tend more towards showrooms than big retail stores?<\/strong><\/h4>\n\n\n\n

From my point of view, the arrival of e-commerce has had an impact on how different experiences are planned and the operations behind them. In a way, stores have become machines that create experiences\u2014like Le Corbusier’s \u201cmachine for living in.\u201d <\/p>\n\n\n\n

Even before the arrival of e-commerce, retail designers were already focused primarily on user perceptions. Now, everything has acquired a global approach in which the internal human, mechanical and digital operations have become very important. Nowadays, the efforts are not only about what the user perceives, but also about the framework that supports that experience behind the scenes. To achieve this, design team professionals have diversified and tasks have become more specialized.<\/p>\n\n\n\n

\n
\n
\"Maricruz<\/figure>\n<\/div>\n\n\n\n
\n

We as designers need to understand business and operating models very well in order to be able to work in a targeted manner.<\/h3>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

In the future, while it\u2019s very possible that the experience will be showroom-like, I believe that there will be large spaces behind the scenes that will house small logistics and technology centers, so the user experience remains fresh, exciting and\u2014most importantly\u2014connected.<\/p>\n\n\n\n

In the future, will e-commerce take place in the metaverse?<\/strong><\/h4>\n\n\n\n

I’m pretty convinced it will!<\/p>\n\n\n\n

\n
\n

Lead digital transformations in the metaverse with our innovative design programs <\/h3>\n\n\n\n

Stay on the cutting-edge of creativity with our Master in Interior Design.<\/p>\n<\/div>\n\n\n\n

\n
\n
Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The fashion industry is on the cusp of transformation. With exciting innovations breaking into the market\u2014seemingly at the speed of light\u2014it\u2019s no wonder that the way we discover, interact with and buy from fashion and retail brands…<\/p>\n","protected":false},"author":49,"featured_media":29351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1070,338],"tags":[486,979,483,505,474],"class_list":["post-29350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-insights","category-careers-outcomes","tag-design-and-architecture","tag-master-in-interior-design","tag-masters","tag-school-of-architecture-and-design","tag-women"],"acf":[],"yoast_head":"\nMaricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse — Uncover IE<\/title>\n<meta name=\"description\" content=\"IE University alum, Maricruz Pedrera, is at the forefront of disruption in the world of design and technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse\" \/>\n<meta property=\"og:description\" content=\"IE University alum, Maricruz Pedrera, is at the forefront of disruption in the world of design and technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"Uncover IE\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T14:11:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T16:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2022\/07\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1437\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"miguelangel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"miguelangel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/\"},\"author\":{\"name\":\"miguelangel\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#\\\/schema\\\/person\\\/638d5e27c3b1bc0595ebf6a8891d29f0\"},\"headline\":\"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse\",\"datePublished\":\"2022-07-07T14:11:33+00:00\",\"dateModified\":\"2026-04-03T16:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/\"},\"wordCount\":969,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg\",\"keywords\":[\"Design and Architecture\",\"Master in Interior Design\",\"Masters\",\"School of Architecture and Design\",\"WOMEN\"],\"articleSection\":[\"Alumni Insights\",\"Careers & Outcomes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/\",\"url\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/\",\"name\":\"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse — Uncover IE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg\",\"datePublished\":\"2022-07-07T14:11:33+00:00\",\"dateModified\":\"2026-04-03T16:34:06+00:00\",\"description\":\"IE University alum, Maricruz Pedrera, is at the forefront of disruption in the world of design and technology.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg\",\"width\":1437,\"height\":733,\"caption\":\"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#website\",\"url\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/\",\"name\":\"Uncover IE\",\"description\":\"Uncover IE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#organization\",\"name\":\"Uncover IE\",\"url\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"width\":1609,\"height\":356,\"caption\":\"Uncover IE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/#\\\/schema\\\/person\\\/638d5e27c3b1bc0595ebf6a8891d29f0\",\"name\":\"miguelangel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc75ef5e783fce708cd5acb264db44fc995a696140e60e11af2151ba4576e4e9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc75ef5e783fce708cd5acb264db44fc995a696140e60e11af2151ba4576e4e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc75ef5e783fce708cd5acb264db44fc995a696140e60e11af2151ba4576e4e9?s=96&d=mm&r=g\",\"caption\":\"miguelangel\"},\"url\":\"https:\\\/\\\/www.ie.edu\\\/uncover-ie\\\/author\\\/miguelangel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse — Uncover IE","description":"IE University alum, Maricruz Pedrera, is at the forefront of disruption in the world of design and technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/","og_locale":"en_US","og_type":"article","og_title":"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse","og_description":"IE University alum, Maricruz Pedrera, is at the forefront of disruption in the world of design and technology.","og_url":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/","og_site_name":"Uncover IE","article_published_time":"2022-07-07T14:11:33+00:00","article_modified_time":"2026-04-03T16:34:06+00:00","og_image":[{"width":1437,"height":733,"url":"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2022\/07\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg","type":"image\/jpeg"}],"author":"miguelangel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"miguelangel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#article","isPartOf":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/"},"author":{"name":"miguelangel","@id":"https:\/\/www.ie.edu\/uncover-ie\/#\/schema\/person\/638d5e27c3b1bc0595ebf6a8891d29f0"},"headline":"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse","datePublished":"2022-07-07T14:11:33+00:00","dateModified":"2026-04-03T16:34:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/"},"wordCount":969,"commentCount":0,"publisher":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/#organization"},"image":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2022\/07\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg","keywords":["Design and Architecture","Master in Interior Design","Masters","School of Architecture and Design","WOMEN"],"articleSection":["Alumni Insights","Careers & Outcomes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/","url":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/","name":"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse — Uncover IE","isPartOf":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#primaryimage"},"image":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2022\/07\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg","datePublished":"2022-07-07T14:11:33+00:00","dateModified":"2026-04-03T16:34:06+00:00","description":"IE University alum, Maricruz Pedrera, is at the forefront of disruption in the world of design and technology.","breadcrumb":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#primaryimage","url":"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2022\/07\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg","contentUrl":"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2022\/07\/Maricruz-Pedrera-on-her-journey-to-Zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse.jpg","width":1437,"height":733,"caption":"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ie.edu\/uncover-ie\/maricruz-pedrera-on-her-journey-to-zara-the-rise-of-e-commerce-and-the-future-of-retail-in-the-metaverse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ie.edu\/uncover-ie\/"},{"@type":"ListItem","position":2,"name":"Maricruz Pedrera on her journey to Zara, the rise of e-commerce and the future of retail in the metaverse"}]},{"@type":"WebSite","@id":"https:\/\/www.ie.edu\/uncover-ie\/#website","url":"https:\/\/www.ie.edu\/uncover-ie\/","name":"Uncover IE","description":"Uncover IE","publisher":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ie.edu\/uncover-ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ie.edu\/uncover-ie\/#organization","name":"Uncover IE","url":"https:\/\/www.ie.edu\/uncover-ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ie.edu\/uncover-ie\/#\/schema\/logo\/image\/","url":"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2021\/03\/logo.png","contentUrl":"https:\/\/www.ie.edu\/uncover-ie\/wp-content\/uploads\/2021\/03\/logo.png","width":1609,"height":356,"caption":"Uncover IE"},"image":{"@id":"https:\/\/www.ie.edu\/uncover-ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ie.edu\/uncover-ie\/#\/schema\/person\/638d5e27c3b1bc0595ebf6a8891d29f0","name":"miguelangel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fc75ef5e783fce708cd5acb264db44fc995a696140e60e11af2151ba4576e4e9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc75ef5e783fce708cd5acb264db44fc995a696140e60e11af2151ba4576e4e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc75ef5e783fce708cd5acb264db44fc995a696140e60e11af2151ba4576e4e9?s=96&d=mm&r=g","caption":"miguelangel"},"url":"https:\/\/www.ie.edu\/uncover-ie\/author\/miguelangel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/posts\/29350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/comments?post=29350"}],"version-history":[{"count":5,"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/posts\/29350\/revisions"}],"predecessor-version":[{"id":42374,"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/posts\/29350\/revisions\/42374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/media\/29351"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/media?parent=29350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/categories?post=29350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ie.edu\/uncover-ie\/wp-json\/wp\/v2\/tags?post=29350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}