{"id":29405,"date":"2022-07-11T13:37:56","date_gmt":"2022-07-11T11:37:56","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=29405"},"modified":"2026-04-03T18:35:49","modified_gmt":"2026-04-03T16:35:49","slug":"reflect-and-discover-the-life-changing-immersion-project-in-cape-town","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/reflect-and-discover-the-life-changing-immersion-project-in-cape-town\/","title":{"rendered":"Reflect and discover: the life-changing immersion project in Cape Town"},"content":{"rendered":"<\/span> 3<\/span> min read<\/span><\/span>\n

IE Business School stands strong in their belief that education should be a combination of real-world experience and academic knowledge. The university’s master\u2019s, bachelor\u2019s and executive programs, including the Executive MBA programs<\/a>, all combine world-class teaching with hands-on projects. And the IE Brown Executive MBA<\/a>, our joint program with the prestigious Brown University<\/a>, is no exception.<\/p>\n\n\n\n

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The IE Brown Executive MBA is a dynamic, 15-month curriculum which integrates innovative management courses with a range of topics in the social sciences.<\/h3>\n<\/div>\n\n\n\n
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\"Reflect<\/figure>\n<\/div>\n<\/div>\n\n\n\n

It\u2019s aimed at reflective leaders, change-makers and entrepreneurs who care about the social implications of business and want to explore these from a global perspective. The program includes residential periods in Madrid and Providence, Rhode Island, as well as the Capstone Project, a unique immersion experience<\/a> in the South African city of Cape Town.<\/p>\n\n\n\n

Practicing entrepreneurship in a new environment<\/h4>\n\n\n\n

The Cape Town Capstone project immersion experience takes place every January, with small groups of around five students assigned to a project. These projects have included using government initiatives to help nursery schools grow, improving the management of early childhood development centers and addressing technological issues in private savings clubs. Before leaving, the students have a few months to review the progress made by past cohorts on their projects, meaning that they can hit the ground running upon arrival.<\/p>\n\n\n\n

One of the many benefits of this project is the chance to practice entrepreneurship in a new and challenging environment\u2014a country with a recent history of racial injustice, where the effects of apartheid are still apparent.<\/p>\n\n\n\n

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\"Reflect<\/figure>\n<\/div>\n\n\n\n
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Through exercises, lectures and cultural events, participants learn about the politics of South Africa, and emerge with a greater understanding of how the historical, social and economic contexts affect the business landscape.<\/h3>\n<\/div>\n<\/div>\n\n\n\n

Outside the comfort zone: challenging cultural biases<\/h4>\n\n\n\n

Gayle Allard<\/a>, professor of Managerial Economics in the IE Brown Executive MBA, says that many students have good ideas, but on finding themselves in a new environment, \u201cyou have to embrace a whole different vision of the world.\u201d <\/p>\n\n\n\n

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She notes that the immersion teaches students how to be flexible, which she believes is one of the most important skills needed to become an impactful leader.<\/h3>\n<\/div>\n\n\n\n
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\"Reflect<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Embracing this new way of thinking can prove a challenge, requiring participants to acknowledge their cultural biases and address their prejudices about people who have different views of the world. \u201cI learned that you cannot create solutions to business challenges in a bubble among peers,\u201d says IE Brown Executive MBA alum Lauren Johnson, adding that \u201cyou have to be open to introducing your ideas to the end-users and let them show you what would make it work across their value chain.\u201d<\/p>\n\n\n\n

Becoming a better leader, and a better human<\/h4>\n\n\n\n

Pablo Medina, from Uruguay, says the immersion changed him as a person, helping to deepen his understanding of racial injustice and privilege. He developed a greater appreciation for diversity, equity and inclusion\u2014prompting him to become the chair of the Latino Association of Employees in his company.<\/p>\n\n\n\n

\u201cYou can\u2019t change the world in one week,\u201d says Pablo, who admits that he found the reality overwhelming at times. His advice to prospective students embarking on the immersion project is to be willing to transform:<\/p>\n\n\n\n

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\"Reflect<\/figure>\n<\/div>\n\n\n\n
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\u201cYou have to face your own ignorance, which can feel uncomfortable. If you\u2019re up for an adventure, this is going to make you a better human.\u201d<\/h3>\n<\/div>\n<\/div>\n\n\n\n

Discover more about how you could make a difference<\/h4>\n\n\n\n

News of this innovative program\u2019s impact is spreading fast, with the immersion experience being featured recently in an article on the prestigious Poets & Quants website<\/a>. If you\u2019ve been inspired by the stories of our alumni, why not take a closer look at the IE Brown Executive MBA<\/a> program? Take the next step on your journey to become the next best you\u2014a high-impact leader who makes a real difference.<\/p>\n\n\n\n

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Take your education to the ivy league with our joint IE Brown Executive MBA<\/h3>\n\n\n\n

Immerse yourself into global, life-changing experiences.<\/p>\n<\/div>\n\n\n\n

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Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

IE Business School stands strong in their belief that education should be a combination of real-world experience and academic knowledge. 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