{"id":30209,"date":"2023-01-09T14:36:24","date_gmt":"2023-01-09T13:36:24","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=30209"},"modified":"2026-04-06T17:46:57","modified_gmt":"2026-04-06T15:46:57","slug":"boosting-his-career-with-the-master-in-digital-business-innovation","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/boosting-his-career-with-the-master-in-digital-business-innovation\/","title":{"rendered":"Boosting his career with the Master in Digital Business & Innovation"},"content":{"rendered":"<\/span> 4<\/span> min read<\/span><\/span>\n

The program gave him a modern, global outlook toward the world of work and helped him discover a passion for consulting. He landed a job at Accenture as a strategy analyst for their consumer goods and services team.<\/p>\n\n\n\n

From hospitality management to digital strategy <\/strong><\/h4>\n\n\n\n

After earning his bachelor\u2019s, pursuing a master\u2019s degree was never really part of Max\u2019s initial plan. However, his plan shifted when he came to the realization that in today\u2019s world of work, a master\u2019s degree would help him future-proof his career. Looking for a more specialized blend of business and tech, the Master in Digital Business and Innovation was the perfect program for Max\u2019s personal goals. Plus, IE University\u2019s innovative and modern approach to learning gave him a strong impression that this program would enhance his future.<\/p>\n\n\n\n

Max comes from a background in hospitality management, which would normally lead to a position as an account manager or in sales. But due to his interactions during the program, he took a new path. \u201cBeing with a lot of people who come from those typical business backgrounds, who have very strong r\u00e9sum\u00e9s, who\u2019ve built their whole life around achieving a specific position at a specific firm really pushed me. It allowed me to think about a position in consulting, to see that there\u2019s more that\u2019s possible.\u201d<\/p>\n\n\n\n

More than a push toward a new career, the program also gave Max the confidence to hold conversations about digital marketing and other topics he didn\u2019t originally expect to come up during an interview. \u201cIt gave me the knowledge to carry out a conversation about the topic. It can\u2019t prepare you for everything, but it awakens an interest as well as gives you information about what\u2019s currently happening in our world.\u201d<\/p>\n\n\n\n

Outside the classroom, Max was ready to take any opportunity. \u201cThere are a lot of clubs and Campus Life events at IE University. I came in full of energy and ambition and signed up for just about everything.\u201d His advice for future students? \u201cFocus on one or two things and give yourself enough time to really enjoy Madrid, I had the best year there ever. Also, take time to apply for jobs and do it as soon as you can so you can continue doing other things.\u201d<\/p>\n\n\n\n

It\u2019s not just business as usual<\/strong><\/h4>\n\n\n\n

Throughout the Master in Digital Business and Innovation, Max gained a deeper insight into the business world. He no longer gets stuck in the idea that he can\u2019t implement change in companies by looking at the bigger picture. \u201cIt really forces you into doing your research and the courses move you in a direction where you learn a lot more, by yourself.\u201d This type of autonomous learning has made quite the difference in Max\u2019s perspective on business and developing business models.<\/p>\n\n\n\n

This perspective helped Max and his classmates in their Capstone Project plan. In fact, the Capstone Project in general is one of the reasons Max chose IE University, \u201cWe didn\u2019t have to write a thesis. I wrote one for my bachelor\u2019s and it was helpful, but this approach was a real-life situation in the field I would later go on to work in\u2014a combination of applying knowledge from experts and executing it, while also writing the business strategy on the side.\u201d<\/p>\n\n\n\n

His Capstone Project team was \u201crelatively chaotic at the beginning, and a wild combination of people.\u201d But they had a great outcome and an excellent learning experience. The team created a platform to allow tenants and landlords to connect through deposit-free renting. The idea was to help eliminate the loss of deposits, but it turned into a full-service package for digital nomads. The platform served as a space for information for tenants and landlords alike, but it also offered the option to rent certain amenities, like kitchen utensils.<\/p>\n\n\n\n

The project itself helped Max realize his passion lies in the hospitality industry. \u201cI don\u2019t want a typical hospitality role, but I always have this recurring touchpoint with the industry because I think it\u2019s super interesting.\u201d Before starting the master\u2019s, he worked for an organization that does strategy databases for hospitality businesses. <\/p>\n\n\n\n

Max sees data being a large influence on the hospitality sector in the future. From data privacy and value chain to sustainability and food waste, tech can significantly improve the market. He sees it as a big business opportunity as well, \u201cI think it\u2019s possible to combine business and help the Earth\u2014I\u2019d love to see that change.<\/p>\n\n\n\n

A future full of possibility <\/strong><\/h4>\n\n\n\n

In the end, Max is going to go into consulting. He\u2019s looking forward to his new opportunity as a strategy analyst at Accenture, \u201cIt\u2019s a very modern digital company. And even in strategy, I\u2019ll have to rely on innovative digital solutions. It will give me the best of both worlds.\u201d His current focus is on the consumer goods industry, but he\u2019d like to shift to the food and agriculture sector eventually. \u201cMy final goal for my career would be to start a fund for food tech or to create a franchise in the food industry.\u201d <\/p>\n\n\n\n

Max would tell students considering this program that if they are interested in the industry, this master\u2019s is the best option. \u201cThe program provides you with other tools that you need in order to get a job in the field. Additionally, the hands-on approach at IE University gives you the opportunity to earn a good degree and learn a lot of things without spending all your time in a library.\u201d Max was also thrilled by the networking opportunities at hand, \u201cThe people that I’ve met that have already received these incredible job offers are people I will stay in touch with for the rest of my life.\u201d His final piece of advice? \u201cMake the best of it.\u201d<\/p>\n\n\n\n

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Interested in learning more about the Master in Digital Business and Innovation?<\/h3>\n\n\n\n

Discover more about IE University\u2019s Digital Business and Innovation.<\/p>\n<\/div>\n\n\n\n

\n
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Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The program gave him a modern, global outlook toward the world of work and helped him discover a passion for consulting. 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