{"id":31142,"date":"2023-07-10T08:58:16","date_gmt":"2023-07-10T06:58:16","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=31142"},"modified":"2026-04-28T17:34:13","modified_gmt":"2026-04-28T15:34:13","slug":"the-master-in-business-analytics-big-data-a-gateway-to-new-challenges","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/the-master-in-business-analytics-big-data-a-gateway-to-new-challenges\/","title":{"rendered":"The Master in Business Analytics & Data Science: a gateway to new challenges"},"content":{"rendered":"<\/span> 4<\/span> min read<\/span><\/span>\n

Born and raised in Turkey, Master in Business Analytics & Data Science<\/a> alum G\u00f6ktu\u011f A\u015fc\u0131<\/a> has always been passionate about helping others. In high school, he took an interest in the human body and how it functions, particularly the anatomy and physiology of the nervous system. G\u00f6ktu\u011f was determined to realize his goal of making the world a better place, so he decided to study medicine at Istanbul University\u2014one of the best medical schools in Turkey.<\/p>\n\n\n\n

The medical program he joined is designed across six years: three focused on anatomy and research and the rest on diagnosis and treatment. He also got to study abroad at Yale University in the US and the University of Antwerp in Belgium during this time. But as G\u00f6ktu\u011f learned more about the human body, he began to compare nerve cells to human beings online, who use computer networks to organize and search for something more significant. It wasn\u2019t long before he started drawing parallels between the human brain to the internet.<\/p>\n\n\n\n

Pivoting to new experiences<\/strong><\/h4>\n\n\n\n

On the other hand, G\u00f6ktu\u011f was also nurturing his interest in research and data at the time; he began investing in programming, which led to assembling a small team and launching businesses. \u201cWe built full-stack mobile applications, one of which was an online medical education platform to teach biomedical cases. It attracted 7,000 medical students in Turkey. The second is a healthy meal platform that provides AI-assisted meals to live healthier\u2014it has over 20,000 users all over the country,\u201d he explains. <\/p>\n\n\n\n

During the second half of his clinical training, G\u00f6ktu\u011f began to see the gaps in hospital processes and realized that technology and automation could be the answer to various challenges in the healthcare sector. \u201cI figured out that my true passion is automation and AI and that by investing in a career in these fields, I could touch and improve more lives,\u201d he says.<\/p>\n\n\n\n

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This epiphany led G\u00f6ktu\u011f to an unexpected career pivot: he decided to shift his focus from medicine to data and soon joined the Master in Business Analytics & Data Science.<\/h3>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

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\"The<\/figure>\n<\/div>\n<\/div>\n\n\n\n

His journey to IE University started with a scholarship from a renowned Turkish institution<\/a>. The initiative offers entry into a variety of schools, but G\u00f6ktu\u011f quickly discovered that IE University had what he describes as the \u201cbest, most suitable programs for mastering business analytics and big data,\u201d adding, \u201cIn fact, it\u2019s currently the seventh best<\/a> Master in Business Analytics & Data Science program in the world.\u201d G\u00f6ktu\u011f also had the chance to attend online conferences via Zoom before the program\u2019s start date. There, he met the professors\u2014who made an excellent impression\u2014and many other fellow students, further solidifying his decision to learn in a diverse environment.<\/p>\n\n\n\n

World-changing innovation<\/strong> <\/h4>\n\n\n\n

G\u00f6ktu\u011f explains that we live in a parallel reality thanks to the invention of smartphones and social media. And in this reality, we leave footprints everywhere we go. \u201cI wanted to gain literacy and practical skills to understand those footprints to extract business value,\u201d he asserts. And although G\u00f6ktu\u011f originally believed he could acquire the hard and soft skills needed to become a software engineer, product manager or data specialist on his own, he soon realized that the do-it-yourself approach was quite limited in this case.<\/p>\n\n\n\n

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\"The<\/figure>\n<\/div>\n\n\n\n
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\u201cOnly placing yourself in the middle of a world-class curriculum and a network of high-quality data specialists will make growth possible.\u201d<\/em><\/h3>\n<\/div>\n<\/div>\n\n\n\n

“I would say IE University definitely helped me surpass that threshold.\u201d<\/p>\n\n\n\n

Currently working as the head of data at a Munich-based medical AI company, G\u00f6ktu\u011f helps build machine learning products used as second-opinion providers for radiology clinics. He is confident that these innovations will \u201cstandardize and enhance the quality of medical practice all over the world.\u201d They will also optimize patient management processes and drive down operational costs, enabling hospitals to offer more high-quality services in the long run.<\/p>\n\n\n\n

On the big data frontlines<\/strong> <\/h4>\n\n\n\n

\u201cTo be honest, I was a bit scared when I first switched my career because it was a really important decision that was going to shake up my whole world,\u201d he admits.<\/p>\n\n\n\n

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But for those interested in a career in data, G\u00f6ktu\u011f shares that though the experience is challenging, it\u2019s an amazing opportunity for growth.<\/h3>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

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\"The<\/figure>\n<\/div>\n<\/div>\n\n\n\n

As he says, \u201cIn the end, you will be surprised with how literate and capable you\u2019ve become with AI. Plus, you will be able to apply your soft and hard skills to real-world problems, which I think is one of the most valuable things about this program.\u201d G\u00f6ktu\u011f believes that AI is one of the most exciting fields to specialize in, especially with the unbelievable advancements that we\u2019re making today. Who knows what the future will bring?<\/p>\n\n\n\n

*At the time of G\u00f6ktu\u011f A\u015fc\u0131’s studies, the program was called Master in Business Analytics & Big Data<\/em><\/p>\n\n\n\n

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Interested to learn where a degree in data can take you?<\/h3>\n\n\n\n

IE University\u2019s Master in Business Analytics & Data Science isn\u2019t just for data scientists\u2013it can prepare you for a career across industries.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Born and raised in Turkey, Master in Business Analytics & Big Data alum G\u00f6ktu\u011f A\u015fc\u0131 has always been passionate about helping others. 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