{"id":33095,"date":"2024-04-08T14:49:40","date_gmt":"2024-04-08T12:49:40","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=33095"},"modified":"2026-04-04T21:48:50","modified_gmt":"2026-04-04T19:48:50","slug":"exploring-career-opportunities-in-tech-sales-and-computer-science-at-ie-university","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/exploring-career-opportunities-in-tech-sales-and-computer-science-at-ie-university\/","title":{"rendered":"Exploring career opportunities in tech sales and computer science at IE University"},"content":{"rendered":"<\/span> 3<\/span> min read<\/span><\/span>\n

Until recently, two different profiles could be found in the technology sales market. On the one hand, there was the salesperson dedicated to the sale and negotiation of the contract. On the other, there was the technology expert who mastered all the technical aspects of the solution. However, a new, hybrid profile has emerged, combining mastery of technological aspects with business skills and knowledge. This is known as digital sales (engineering).<\/p>\n\n\n\n

At IE University, with an eye always on the latest labor market trends, we\u2019ve incorporated a new approach to our Master in Computer Science & Business Technology<\/a> and Master in Computer Science & Digital Innovation<\/a>. Students who want to dedicate themselves to this booming and highly in-demand profession will now be able to choose from several elective courses that will prepare them to excel in the field of tech sales.<\/p>\n\n\n\n

To learn more about this new professional profile, and the market situation, we spoke with Jos\u00e9 Luis Rubio Front\u00f3n, director of Solution Engineering at BMC.<\/p>\n\n\n\n

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Jos\u00e9 Luis is also a professor of one of the electives, focused on technical sales and tech-solution commercialization.<\/h3>\n<\/div>\n\n\n\n
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\"Exploring<\/figure>\n<\/div>\n<\/div>\n\n\n\n

An emerging profession<\/h4>\n\n\n\n

With 17 years of experience behind him, Jos\u00e9 Luis is now leading the BMC Value and Solution Engineering team\u2019s strategic transformation programs worldwide. He has witnessed the sector’s rapid evolution and is very clear that tech transformation is imperative for organizations. To compete in today\u2019s increasingly demanding market, companies must incorporate technology into all their processes and strategies, regardless of the products or services they offer.<\/p>\n\n\n\n

However, tech solutions are increasingly complex, and adapting them to the specific needs of each business has become much more difficult. That’s why there’s a growing demand for professionals who can help clients get the most out of their investment in technology and, at the same time, sell them the software. For Jos\u00e9 Luis, the program\u2019s new sales focus offers an undoubted differential value, since most degrees of this type tend to focus only on the most technical aspects.<\/p>\n\n\n\n

Learn how to work in the real world<\/h4>\n\n\n\n
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\"Exploring<\/figure>\n<\/div>\n\n\n\n
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In their chosen elective, students will learn the fundamentals and techniques of every stage of the tech sales process, from demand generation to strategic planning or funnel management.<\/h3>\n<\/div>\n<\/div>\n\n\n\n

Each of the sessions will be attended by a guest speaker, all leading professionals from different countries who will contribute their vision and experience. The classes are a unique opportunity to see how people work in different regions of the world, and to gain different perspectives that will be highly valuable when students have to work with international clients. What\u2019s more, they\u2019re designed to be practical and dynamic, so students can actually work on the skills they\u2019re taught in the classroom.<\/p>\n\n\n\n

With today\u2019s high demand for holistically trained professionals, digital sales offers plentiful opportunities for professional growth for those seeking to develop their careers in this field. Even without previous experience, and starting from a junior profile, there are many opportunities for promotion. But to stand out in this sector, technical knowledge, social skills and an ability to work in different languages and cultures are essential.<\/p>\n\n\n\n

From his experience in talent management, Jos\u00e9 Luis says that IE University students meet these conditions. They have solid technical and language skills, hail from very different countries and environments, and are used to working in international contexts. But they\u2019re also highly proactive, confident public speakers, and strong in other soft skills. Jos\u00e9 Luis also highlights another imperative aspect: gender equality.<\/p>\n\n\n\n

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Tech companies are looking to attract female talent, and in this program, male and female participation is very balanced.<\/h3>\n<\/div>\n\n\n\n
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\"Exploring<\/figure>\n<\/div>\n<\/div>\n\n\n\n

For anybody thinking about studying the Master in Computer Science & Business Technology or Master in Computer Science & Digital Innovation<\/a>, Jos\u00e9 Luis recommends that they work hard and focus on practical opportunities to acquire as much technical knowledge as possible. He concludes by offering some advice for those starting out in this field: \u201cStudents must work to make themselves their clients\u2019 most trusted advisor as this type of relationship can pay off in the long run.\u201d<\/p>\n\n\n\n

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A new approach for the tech professionals of tomorrow<\/h3>\n\n\n\n

Our Master in Computer Science & Business Technology offers new electives designed to take your tech sales skills to the future of the profession.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Until recently, two different profiles could be found in the technology sales market. On the one hand, there was the salesperson dedicated to the sale and negotiation of the contract. 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