{"id":35484,"date":"2024-12-05T12:00:00","date_gmt":"2024-12-05T11:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=35484"},"modified":"2026-03-23T16:33:03","modified_gmt":"2026-03-23T15:33:03","slug":"digitas-career-advice","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/digitas-career-advice\/","title":{"rendered":"Innovating with Digitas: Career advice from Elie Bassil"},"content":{"rendered":"<\/span> 6<\/span> min read<\/span><\/span>\n

Curiosity doesn\u2019t kill cats\u2014it defines them. Before my Digitas<\/a> career, I had wandered through data and software engineering, project management, and leading creative storytellers. Curiosity was my compass. Each role added depth to my journey until I found my home in digital and marketing transformation\u2014a space where curiosity fuels innovation and creates impact.<\/p>\n\n\n\n

The innovative path towards a Digitas career<\/h2>\n\n\n\n

After quitting my previous job, I felt restless\u2014bored and curious for new challenges. I earned a Google Data Engineer certificate, but it wasn\u2019t enough. That\u2019s when I discovered the Executive Master in Digital Transformation & Innovation Leadership<\/a>. I was instantly hooked by its experiential nature. Beginning a new role at Publicis<\/a> & Digitas was a bold gamble\u2014I found balancing work and full-time education was no small feat. Thankfully, Digitas was incredibly supportive, which fueled my determination.<\/p>\n\n\n\n

On day one, Maria Luisa Romero Toro<\/a>, manager of the Data and Tech programs, warned us: \u201cPick two\u2014study, network, or sleep.\u201d By the end, I was running on fumes but proud to say I hacked the system with strategic power naps\u2014living like a Hogwarts student cramming for O.W.L.s. <\/p>\n\n\n\n

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I took it upon myself to distill the program\u2019s concepts during work, sharing insights with my internal team while applying them in real-time to my day-to-day tasks. It became a cycle of continuous learning and action, turning my work projects into a testing ground for academic theory.<\/h3>\n<\/div>\n\n\n\n
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Studying the Executive Master in Digital Transformation and Innovation<\/h2>\n\n\n\n

I loved the experimental nature of the program\u2014both in its organization and content. It was engineered around listening, adapting and adjusting. This perfectly mirrored the VUCA world we navigate daily. This spirit was championed by the one and only David Flores Chinchetru, our Associate Program Director, who made the experience as dynamic and agile as the world it prepared us for.<\/p>\n\n\n\n

One standout experience was the Lab with Vice Dean of Business Tech Programs Manuel L\u00f3pez Mart\u00edn de Blas<\/a>, which combined design thinking, lean start-up mentality and agility. I still draw on this material regularly. Prof. Rick Hilchner<\/a>\u2019s class on Operational Excellence and Digitalization was also transformative. We discussed a Dell case study, which I applied in a Digitas pitch that same week. The result? We won the account. Finally, I have to mention Prof. Miguel Torres De Miguel<\/a>\u2019s class on Strategies for Organizational Transformation, which shaped how I approach digital transformation<\/a>. I still remember Miguel’s unofficial calling card from the cohort: \u201cShow me the money!\u201d<\/p>\n\n\n\n

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The program\u2019s hybrid nature\u2014combining in-person and online learning\u2014offered the best of both worlds. We had incredible trips to Madrid and Dublin, but what truly stood out was the connection within our cohort.<\/h3>\n<\/div>\n<\/div>\n\n\n\n

I was blessed to be surrounded by brilliant minds, and the camaraderie was so strong that it didn\u2019t matter whether we were face-to-face or online. The connections felt vivid and real, as if we\u2019d known each other for years. There was a sense of anticipation before every reunion because we were already so close. We\u2019d call each other for things entirely unrelated to university, and debates from the forums often spilled over into WhatsApp chats. The relationships we built have lasted far beyond the program\u2014we\u2019re still in regular contact. This level of networking and collaboration is a testament to IE\u2019s ability to run an effective hybrid program. Even at a distance, it felt like we truly knew one another, and that made the experience unforgettable.<\/p>\n\n\n\n

Find out more about the program’s Global Immersion Week in Dublin from our recent interview with graduate Chan Heng Hong<\/a>.<\/em><\/p>\n\n\n\n

Working at Digitas: career advice when assuming new strategic roles<\/h2>\n\n\n\n

First, <\/strong>stepping into a strategic role requires finding your purpose and creating a team story. I introduced “customer and employee obsession” as our ethos. This was inspired by the brilliant course on \u201cdigital business models\u201d with Francisco Javier De Paz Lagar<\/a>. And when I say customers, I mean A to C to C: agency to customers, to their customers.<\/p>\n\n\n\n

Second,<\/strong> it\u2019s not about measuring how the employees perform for the agency, or how the customers perform for a company (KPIs), but measuring how the companies perform for their customers and their employees (introducing customer or employee performance indicators). This was inspired by the \u201cInnovation management\u201d class with Prof. Ana Alonso Nu\u00f1umer<\/a>.<\/p>\n\n\n\n

Third,<\/strong> striking a balance between bureaucracy and agility through frameworks and cross-functional teams. I ensured that my team was cross-functional, serving many units in the company. This was inspired by Guillermo Tena Planas<\/a>\u2019 class, \u201cLeading Digital Transformation\u201d.<\/p>\n\n\n\n

Fourth, <\/strong>implementing a skill-based organization. This is inspired by \u201cHigh performing leadership\u201d class with Prof. Ren\u00e9 Gessenich<\/a>. And recruiting people who are better than you at certain tasks. Nurture strategists; don\u2019t just recruit ready-made strategists\u2014strategy today is a mosaic, built from the crumbs of diverse skills and experiences brought together with purpose. Anyone can be a strategist, if skill-based. It\u2019s a state of mind and a POV.<\/p>\n\n\n\n

And fifth,<\/strong> dedicating time to think and co-create frameworks with the team. I adapted so much from what we learned in Prof. Ruben Blanco Rodriguez<\/a> in the \u201cDigital Business and Tech Strategy\u201d class.<\/p>\n\n\n\n

The personal side of innovation leadership at IE Business School<\/h2>\n\n\n\n

An unexpected blessing was the courses that delved deeply into personality. These included \u201cLeading with impact\u201d with Prof. Alicia Herrera Mart\u00ednez-Pi\u00f1eiro<\/a> and B\u00e1rbara Fern\u00e1ndez Guti\u00e9rrez<\/a>, and Positive Psychology with prof. Declan Noone<\/a>, with both exploring leadership and well-being. At first, I wasn\u2019t sure I was ready to confront my sense of self so openly during the program, by digging into personal well-being and how it intersects with leadership. It was challenging and pushed us into tough discussions about who we are as leaders.<\/p>\n\n\n\n

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Leadership isn\u2019t just about guiding others; it\u2019s also about managing your own well-being under intense psychological pressure. Josh Bersin<\/a> goes as far as saying that leaders need to learn how to identify stress within ourselves and the people we work with. We must spot mental unease and find ways to reduce it.<\/h3>\n<\/div>\n\n\n\n
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We also had classes that touched on Personal Branding (with Prof. Patricia Magdalena Anda<\/a>) and how to communicate (with Prof. Neringa Kalpokas Matulaityte<\/a>). Despite my initial apprehension, I now carry all of these learnings with me. I must admit I never really thought about the importance of branding myself. Now I know self-knowledge is a priority in leadership.<\/p>\n\n\n\n

Getting ROI from one of the best masters in innovation<\/h2>\n\n\n\n

My advice to anybody joining this program is to absorb all the knowledge. But deep-dive into\/extrapolate all the verticals you\u2019re interested in. Remember you’re investing in a year\u2014do so fully. And experiment! You’re given amazing psychological safety to let go, which allows you to play and think\u2014that’s where the ROI is. Test yourself. Because, honestly, I discovered and developed a lot of skills which aren\u2019t necessarily related to what I do professionally.<\/p>\n\n\n\n

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For example, with our team \u201cHeadless\u201d we developed a real smart contract for the blockchain class (with Prof. Manoel Fernando Gadi Alonso<\/a>), which wasn’t required work. We also developed an AI POC and generative AI videos for the capstone project (with Prof. Alberto Torres Filgueiras<\/a>) and a full digital strategy (inspired by Prof. Jose Maria Cuellar Del Rio<\/a>). We also created full immersive VR spaces along with my other team, Hogwarts (With the support of Gema Molero Gonzalez<\/a>).<\/h3>\n<\/div>\n<\/div>\n\n\n\n

Studying at IE Business School<\/h2>\n\n\n\n

IE is all about critical thinking, challenging assumptions and creating a safe psychological space. I take that mentality and apply it into where I work, and we\u2019ve seen it produce great outcomes.  <\/p>\n\n\n\n

The main thing I like about IE is the mantra: become the Next Best You. You don’t really understand it at the beginning. When you graduate, you do. You have to be yourself, but keep developing new increments and iterations of that person for as long as you breathe, with big transformative leaps whenever needed. It’s not about avoiding mistakes but growing through the failures you or your team encounter. Now I know I have to be as agile as the crazy world we live in. I try to find increments and iterations of myself every day.<\/p>\n\n\n\n

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Always be a work in progress and mirror the world we live in. You need to adapt to empower those around you. Because change is disruptive\u2014and you need to lead it.<\/h3>\n<\/div>\n\n\n\n
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Discover more Digitas career opportunities at Publicis when you study with IE Business School<\/h3>\n\n\n\n

Find out how the Executive Master in Digital Transformation & Innovation Leadership can revolutionize your career path.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Find out how becoming a leader is a transformative process\u2014by Elie Bassil, graduate of the Executive Master in Digital Transformation & Innovation Leadership.<\/p>\n","protected":false},"author":56,"featured_media":35485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1070,338],"tags":[451,521,483,944],"class_list":["post-35484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-insights","category-careers-outcomes","tag-business-school","tag-executive-master-in-digital-transformation-and-innovation-leadership","tag-masters","tag-science-technology-and-data"],"acf":[],"yoast_head":"\nDigitas career advice: Elie Bassil, Business Lead in Strategy & Data<\/title>\n<meta name=\"description\" content=\"Interested in working at Publicis and its top marketing agencies? 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