{"id":38154,"date":"2025-03-12T12:00:00","date_gmt":"2025-03-12T11:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=38154"},"modified":"2026-04-21T11:28:41","modified_gmt":"2026-04-21T09:28:41","slug":"how-to-become-an-entrepreneur-emba","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/how-to-become-an-entrepreneur-emba\/","title":{"rendered":"Creating Cool Bottles: Dani Ortiz’s story"},"content":{"rendered":"<\/span> 4<\/span> min read<\/span><\/span>\n

Do you want a fulfilling business venture? It’s never too late to create something of your own. For Dani Ortiz<\/a>, learning how to become an entrepreneur began with his studies on the Executive MBA<\/a> at IE Business School. So, to get you inspired, let’s take a look at how Cool Bottles<\/a> came to exist, how IE Store<\/a> championed Dani’s journey beyond his studies and what advice you can take forward.<\/p>\n\n\n\n

Learning how to become an entrepreneur after corporate life<\/h2>\n\n\n\n

Dani originally found success in operations and supply chain management. He joined IE Business School<\/a> with over ten years of experience in Hong Kong, where he worked with companies like Famosa and MTNG-Mustang. This provided him with competitive business acumen in sourcing, negotiation and logistics\u2014all of which would be pivotal in his future life as an entrepreneur.<\/p>\n\n\n\n

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Dani’s decision to study the Executive MBA at IE Business School came from a need to update his skill set. However, the program went far beyond expectations.<\/h3>\n<\/div>\n\n\n\n
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“Once I decided that I had to study an EMBA to update myself, I considered different alternatives and business schools,” says Dani. “I was initially searching for a part-time course to balance with my professional career. But I realized an in-person program was necessary. I wanted to immerse myself in the experience. And I chose IE Business School<\/a> because its values matched my own.\u201d<\/p>\n\n\n\n

Despite his impressive career in Hong Kong, Dani had never thought of himself as an entrepreneur. \u201cI’d imagined I’d simply evolve in my corporate career,” he admits. \u201cBut IE Business School <\/a>gave me a different perspective. It provided all the tools for learning how to become an entrepreneur.\u201d<\/p>\n\n\n\n

The birth of Cool Bottles: Starting a business from scratch<\/h2>\n\n\n\n

Dani\u2019s entrepreneurial venture, Cool Bottles, came from a powerful lesson on the Executive MBA<\/a>: Successful businesses often thrive because of their execution, not just their ideas. \u201cOne of the things you learn from the EMBA<\/a> is that most successful businesses aren’t brilliant ideas\u2014they’re superb implementations,\u201d Dani explains. “I think understanding international trends is always a good way to start a business<\/a> idea.”<\/p>\n\n\n\n

Dani saw potential in the drinkware market. So, he put a team together and brought the concept to life. \u201cWe created a Minimum Viable Product (MVP) with the lowest possible budget to determine if there was potential, and then we fine-tuned the product. In fact, that’s something we keep on doing\u2014it’s essential to our philosophy.” This adaptability sets Cool Bottles apart from its competitors. Initially a digitally native brand<\/a>, Cool Bottles soon pivoted to include offline sales.<\/p>\n\n\n\n

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But Dani also maintains that one of the most significant steps in Cool Bottles’ journey was its connection with IE Store.<\/h3>\n<\/div>\n\n\n\n
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Lidia Warwick, IE Store<\/a> manager, offered support for Cool Bottles<\/a> to keep growing, which is essential in the early days of any business venture. \u201cIE Store<\/a> has really made a difference for us. We felt we could enhance what they were offering to students, and they supported us. That’s meant moving to a more higher-quality and long-lasting offer.\u201d Dani also highlights that IE Store<\/a> remained a constant amid the pandemic. “IE Store<\/a> was a kind of lighthouse that guided us during those hard months. They were always there for us. That was a huge boost.”<\/p>\n\n\n\n

Cool Bottles<\/a>\u2019 relationship with IE Store has created something truly special. \u201cAt the very beginning, we started with bottles which were customized from our stock to add the logo of a specific school or event,” Dani explains. “With time, we’ve jointly developed new designs which differentiate from the standard\u2014essentially creating an exclusive product for IE students.\u201d<\/p>\n\n\n\n

How to become an entrepreneur with the Executive MBA<\/h2>\n\n\n\n

If you’re wondering how to become an entrepreneur after studying at IE Business School<\/a>, Dani has valuable insights. \u201cIE is a big organization,” he says. “Precisely because of its size, there are a lot of opportunities for collaboration. And IE is eager to hear and support its alumni. It is just a matter of finding what they need and helping them grow.”<\/p>\n\n\n\n

Remember\u2014the Executive MBA<\/a> at IE Business School<\/a> isn\u2019t for recent graduates. It’s for professionals like you who\u2019ve already achieved success but want to push beyond the limits. The program is practical, hands-on and full of real-world scenarios that challenge you to think differently. You\u2019ll get personalized coaching, tackle business challenges and gain the skills<\/a> needed for modern leadership. Whether you\u2019re looking to rise higher in your current role or start your own business, we can help you. Remember, it’s never too late to change direction\u2014Dani’s story is your proof.<\/p>\n\n\n\n

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\u201cI wouldn’t be where I am if it were not for IE. The experience gave me the knowledge, capability and courage to just go for it.\u201d<\/h3>\n<\/div>\n\n\n\n
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Think the Executive MBA<\/a> could be for you? Fill in the form below with your details and we’ll stay in touch.<\/p>\n\n\n\n

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Learn how to become an entrepreneur at IE Business School<\/h3>\n\n\n\n

Discover where the Executive MBA can take you.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

It’s never too late to create something of your own.<\/p>\n","protected":false},"author":56,"featured_media":38328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1070,338],"tags":[],"class_list":["post-38154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-insights","category-careers-outcomes"],"acf":[],"yoast_head":"\nHow to become an entrepreneur: Advice from a business founder<\/title>\n<meta name=\"description\" content=\"Wondering how to become an entrepreneur? 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