{"id":39986,"date":"2025-06-13T12:00:00","date_gmt":"2025-06-13T10:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=39986"},"modified":"2026-03-25T16:32:58","modified_gmt":"2026-03-25T15:32:58","slug":"how-to-be-a-creative-miss-mela-habijan","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/how-to-be-a-creative-miss-mela-habijan\/","title":{"rendered":"How to be a creative: Miss Mela Habijan"},"content":{"rendered":"<\/span> 6<\/span> min read<\/span><\/span>\n

Let us introduce you to Miss Mela Habijan<\/a>: Television presenter, peanut butter entrepreneur and advocate for trans rights. She’s also an alumna of our International MBA<\/a> and Master in Creative Direction, Content & Branding<\/a> and a Triple Blue Torch<\/a> winner.<\/p>\n\n\n\n

We recently sat down with Miss Mela to get tips on how to be a creative. And you’re lucky enough to read what she said.<\/p>\n\n\n\n

Let’s get into it!<\/p>\n\n\n\n

What path leads to IE Business School?<\/h2>\n\n\n\n

Before enrolling at IE Business School<\/a>, Miss Mela spent years carving out a diverse career. “In the Philippines I\u2019m known as Miss Mela,” she tells us. “Whether that\u2019s hosting a dating reality show for queer audiences, advocating for LGBTQ+ rights, or running my peanut butter business. All of these roles\u2014TV host, advocate, entrepreneur\u2014are really intertwined. They\u2019re not separate stories but part of my broader journey.”<\/p>\n\n\n\n

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Miss Mela realized she was ready for a new challenge.<\/h3>\n<\/div>\n\n\n\n
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Originally envisioning herself in New York, Paris, or Los Angeles, she found herself drawn to Madrid: “I took some time off to search for myself and think about what\u2019s next. I realized it was time to leave the Philippines and pursue my long-term dream: becoming the next Oprah. Education was the key\u2014enhancing my skills and expanding my horizons.”<\/p>\n\n\n\n

And it was IE Business School’s dual degree programs that sealed the deal. “It was the International MBA<\/a> combined with the Master in Creative Direction, Content & Branding<\/a>,” says Miss Mela. “A conference call with Ashika from IE Southeast Asia solidified my decision. From that moment, I knew I had to apply. The rest, as they say, was history.”<\/p>\n\n\n\n

Can you learn to be a creative?<\/h2>\n\n\n\n

Contrary to popular belief, creativity isn’t something for the special few. You just need a toolbox to elevate your vision. For Miss Mela, this meant finding ways to stay productive: “One thing I really try to prioritize is resolving creative blocks.”<\/p>\n\n\n\n

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“I think everyone, especially artists and creatives, encounters those periods of darkness\u2014a kind of pause where you feel stuck. It happens to us all, regardless of whether you\u2019re a creative person or not.”<\/h3>\n<\/div>\n\n\n\n
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“I have a few methods I use,” says Miss Mela. “Sometimes I just type out random words to spark inspiration. Other times, I watch videos\u2014movies, Instagram reels, TikTok clips\u2014that can help fire up my creativity. I also read a lot.”<\/p>\n\n\n\n

“Speaking with different people has also been a huge source of motivation,” she continues. “Whenever I feel like I\u2019m in the valley\u2014the lows of my creative journey\u2014I remind myself of the ways I\u2019ve adapted before. I\u2019ve learned a lot from the program that\u2019s helped me become more creative and resourceful.”<\/p>\n\n\n\n

Why study creativity?<\/h2>\n\n\n\n

Now, that toolkit of creativity can be kitted out with different things. And even as an experienced professional, Miss Mela still found plenty to learn: “The only Adobe tool I\u2019d used before the program was Premiere Pro, because I create videos. Now I can use Adobe Illustrator and Photoshop, which are great for creating art or products related to advertising.”<\/p>\n\n\n\n

“My classes in photography have really helped me,” Miss Mela adds. “The program showed me how to use cameras, so I can now direct photo shoots\u2014even if I don\u2019t know every technical detail. It\u2019s also helped me craft more cohesive campaigns that communicate my message clearly, whether for branding, partnerships, or advocacy. I\u2019ve improved at telling stories that resonate\u2014learning how to pitch ideas from start to finish and win over an audience.”<\/p>\n\n\n\n

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“Whether it\u2019s a brand campaign or advocacy project, storytelling is key.”<\/h3>\n<\/div>\n\n\n\n
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Miss Mela also highlights her year-long project with an NGO as a centerpiece for the program. “The project’s all about social impact\u2014using communication strategies to raise awareness and drive change. It\u2019s a hands-on application of everything I\u2019ve learned\u2014covering graphic design, advertising, photography, entertainment media, brand strategy, and copywriting. All coming together to tell a story with social purpose.”<\/p>\n\n\n\n

What creative career paths can you access?<\/h2>\n\n\n\n

The Master in Creative Direction, Content & Branding<\/a> offers a wealth of career paths for graduates. Some become journalists, illustrators, or copywriters\u2014where storytelling and visuals shape compelling narratives. Others move into interior design or advertising management or art direction, blending aesthetics with strategic promotion. Each role leverages creative vision<\/a> to impact industries and audiences.<\/p>\n\n\n\n

“I truly believe that advertising and marketing hold a lot of power,” says Miss Mela when discussing her own entrepreneurial journey. “Behind every business or product, it\u2019s so important to connect with the audience\u2014building genuine relationships. Today, society no longer just wants to buy a product\u2014they want it to reflect their values.\u201d<\/p>\n\n\n\n

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“One of the most valuable lessons I\u2019ve learned at IE is how applicable these principles are to my professional life\u2014whether as a TV presenter, advocate, or entrepreneur.”<\/h3>\n<\/div>\n\n\n\n
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“I see my personal brands<\/a> as interconnected because they all reflect who I am. That approach is about engaging your audience authentically and communicating the value behind the product\u2014why they should care or stay loyal. It\u2019s not just about selling; it\u2019s about creating a connection and fostering understanding.”<\/p>\n\n\n\n

What does it mean to be part of the IE community?<\/h2>\n\n\n\n

“When I applied to IE, my main concern was my legal name\u2014it’s still my dead name,” Miss Mella tells us. “I asked whether I\u2019d be addressed as that, or if they would recognize my chosen name. The school assured me they would call me Mela and regard me as a woman, which meant a lot to me.”<\/p>\n\n\n\n

The IE community celebrates uniqueness. “IE has been a bridge for me to meet people from all over the world,” says Miss Mela. “It\u2019s a rare experience\u2014like a Miss Universe pageant, where women from different countries come together, but instead of a crown, we earn a diploma.”<\/p>\n\n\n\n

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“Being visible within the IE community is also very important to me. I\u2019ve hosted the IE Alumni event last year, and I\u2019ve spoken twice at TEDxIE.”<\/h3>\n<\/div>\n\n\n\n
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Furthermore, Miss Mela’s leadership in student organizations has driven open dialogues on diversity<\/a>. As an admissions ambassador, she ensures prospective queer students find a welcoming space at IE: “What I really want now is for visibility and representation of trans people in the IE community\u2014more voices, more acceptance.”<\/p>\n\n\n\n

What does it mean to be a Triple Blue Torch winner?<\/h2>\n\n\n\n

This was Miss Mela’s second year on the awardee list, which technically makes her a Triple Blue Torch winner. What’s more, for both the International MBA<\/a> and Master in Creative Direction, Content & Marketing<\/a>, Miss Mela was voted outstanding citizen by her MBA classmates. “It\u2019s humbling because it reflects how people see my purpose\u2014my role as an advocate for equal rights,” says Miss Mela. “In class, I’ve often shared my experiences as a trans woman from the Philippines. I talk about why creating an encouraging environment is so important to me\u2014why I value warmth, positivity, and kindness. Growing up, I faced a lot of negativity\u2014ostracism and judgment\u2014and I thrive in spaces where I feel supported.”<\/p>\n\n\n\n

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“For me, fostering an encouraging environment starts with myself.”<\/h3>\n<\/div>\n\n\n\n
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“I make a point to smile at people, say hello to everyone I meet\u2014classmates, professors, even staff and security personnel. I believe that when you smile at the world, it\u2019ll smile back at you. That\u2019s why I treat others the way I want to be treated.”<\/p>\n\n\n\n

How can you follow your dreams?<\/h2>\n\n\n\n

Before becoming the Next Best You<\/a>, Miss Mela insists you need to know your why<\/em>: “If your “why” is clear, it fuels your motivation. It pushes you to try, to take chances. If things don\u2019t work out, it might be a redirection to something better. Stay true to your purpose, and a meaningful life awaits.”<\/p>\n\n\n\n

“My vision is to be the next Oprah\u2014using my platform for change. I’ve also considered other goals, like becoming the President of the Philippines. But above all, I want an impactful life\u2014making the world more inclusive and encouraging<\/a>.”<\/p>\n\n\n\n

Now, as Miss Mela nears graduation, she’s contemplating the world she wants to build. “IE has shown me I want to foster confidence and value in everyone\u2014believe in others, and they can truly thrive.”<\/p>\n\n\n\n

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Learn how to be a creative with IE Business School<\/h3>\n\n\n\n

Become an expert storyteller with the Master in Creative Direction, Content & Branding.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Take some time to get inspired by a Blue Torch winner.<\/p>\n","protected":false},"author":56,"featured_media":40017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1092,337],"tags":[499,451,399,442,956,948,958,483,474],"class_list":["post-39986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inclusivity","category-thought-leadership-identity","tag-business-and-management","tag-business-school","tag-diversity","tag-international-mba","tag-marketing-communication-and-sales","tag-master-dual-degrees","tag-master-in-creative-direction-content-and-branding","tag-masters","tag-women"],"acf":[],"yoast_head":"\nHow to be a creative: Training with a master's degree<\/title>\n<meta name=\"description\" content=\"Wondering how to be a creative with a complete professional profile? 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