{"id":40409,"date":"2025-06-25T12:00:00","date_gmt":"2025-06-25T10:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/uncover-ie\/?p=40409"},"modified":"2026-04-10T09:48:24","modified_gmt":"2026-04-10T07:48:24","slug":"digital-entrepreneurship-on-the-master-in-digital-business-innovation","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/uncover-ie\/digital-entrepreneurship-on-the-master-in-digital-business-innovation\/","title":{"rendered":"Digital entrepreneurship on the Master in Digital Business & Innovation"},"content":{"rendered":"<\/span> 5<\/span> min read<\/span><\/span>\n

Digital entrepreneurship is a career path, but it\u2019s also a mindset. At IE Business School, the Master in Digital Business & Innovation<\/a> cultivates that mindset from day one. <\/p>\n\n\n\n

We recently sat down with Master in Digital Business & Innovation<\/a> students Heaven Nemaungane<\/a> from South Africa and Gabriela Vlahova<\/a> from Bulgaria to learn more about their journeys toward entrepreneurship. Both have taken full advantage of the program\u2019s entrepreneurial ecosystem, particularly through the Venture Lab<\/a>. Their experiences reveal how powerful this program can be for those ready to build something of their own. <\/p>\n\n\n\n

A living laboratory for entrepreneurs<\/h2>\n\n\n\n

Heaven and Gabriela have already been navigating the startup world through the hands-on opportunities in the Master in Digital Business & Innovation. This means specifically embarking on their newest journey with digital entrepreneurship. The program shaped their understanding of what it means to innovate in today\u2019s digital economy, helping to translate ambition into real-world ventures.\u00a0<\/p>\n\n\n\n

Both Heaven and Gabriela came into the program from technical backgrounds. Gabriela had a degree in cognitive science and AI, while Heaven had a background in chemical engineering and education. However, both quickly found that the business dimension was what they needed next.<\/p>\n\n\n\n

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\u201cI decided to do the Master in Digital Business & Innovation program because I was lacking the business side of the world,\u201d says Gabriela.<\/h3>\n<\/div>\n\n\n\n
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\u201cMy background was mainly mathematical, statistical, and more technical,” she continues. “When I heard about how the Venture Lab worked, I knew I had to participate.\u201d<\/p>\n\n\n\n

Heaven shared a similar motivation. \u201cI launched a startup in education, and then I went to do a postgraduate in mathematics education. But the missing part was more understanding how to manage digital products. I really liked that the program changes depending on the demand of the tech industry.\u201d <\/p>\n\n\n\n

Building startups with purpose<\/h2>\n\n\n\n

The IE Venture Lab, IE Business School\u2019s in-house accelerator program that helps participants turn their business ideas<\/a> into viable ventures, played a pivotal role in these two students\u2019 experiences. <\/p>\n\n\n\n

Gabriela and her team developed a startup focused on an AI-driven knee injury diagnosis platform, inspired by Gabriela\u2019s own career-ending injury as a professional basketball player.  \u201cI suffered an ACL injury that was misdiagnosed twice. It ended my playing career and opened my eyes to the serious consequences of medical errors. This was a turning point in my studies, and I dedicated my undergraduate thesis to developing an algorithm that diagnoses ACL injuries.\u201d<\/p>\n\n\n\n

The idea grew from this thesis and took shape during the Venture Lab. \u201cThe idea lacked the business side. My team and I expanded the concept into a digital platform called Deep Scans, which is designed to assist clinics in diagnosing knee injuries with great accuracy and efficiency. The program first helped me understand how to negotiate with companies, and the Venture Lab eventually taught me that I cannot do it by myself.\u201d<\/p>\n\n\n\n

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“This was my first time pitching something,” says Gabriela. “I felt super-proud. A few investors approached me because they saw the value.\u201d<\/h3>\n<\/div>\n\n\n\n
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Heaven, meanwhile, founded Vumba<\/a>, a chatbot-powered learning tool that helps students with math through adaptive learning and real-time feedback. Initially rooted in tutoring services, his venture started before IE Business School and evolved through the Venture Lab. \u201cWe wanted to create a product and the Venture Lab was a vehicle for me to launch it\u2014to be pushed, supported and have a focused deadline. And having a mentor helped me realize what I was thinking.\u201d <\/p>\n\n\n\n

Integrating technology thoughtfully for digital entrepreneurship<\/h2>\n\n\n\n

For both entrepreneurs, the use of emerging tech like AI and data analytics was deliberate and user-centric. Heaven described Vumba\u2019s functionality: \u201cWe\u2019re building a chatbot that helps learners do math. Currently, we\u2019re using AI to generate the tasks and quizzes. And we use data analytics to help the teacher get a better understanding of their class with real-time data.\u201d <\/p>\n\n\n\n

Gabriela\u2019s venture required careful attention around regulation and product-market fit. Her mentor was a key source of support: \u201cMy mentor really helped; we were curious about what was the right audience. He introduced us to other companies and talking to them,we learned that we could create a digital platform<\/a> with a strong understanding of how to deal with Europe\u2019s data protection laws (GDPR).\u201d<\/p>\n\n\n\n

Support from faculty, staff and a rigorous curriculum<\/h2>\n\n\n\n

That both Gabriela and Heaven cite their mentors is evidence of the overall strength of IE Business School\u2019s academic ecosystem. \u201cAll of my classes in the program gave me excellent ideas. Along the way, I really learned to navigate the competition and differentiate our product,\u201d shares Gabriela.<\/p>\n\n\n\n

Heaven emphasized the mindset shift he gained. \u201cMy biggest takeaway is to do and do and do, all while talking less. We focused a lot on user-centered design, and the advice on how to do this well has turned out to be the most critical.\u201d <\/p>\n\n\n\n

Advice for future entrepreneurs <\/h2>\n\n\n\n

When asked what they would tell aspiring digital entrepreneurs considering this program, both had forthright pieces of advice. <\/p>\n\n\n\n

\u201cBe confident and don\u2019t be afraid to seek advice,\u201d Gabriela says. \u201cSpeak to as many people as you can because the network is one of the best things you can take away from this program.\u201d <\/p>\n\n\n\n

Heaven adds, \u201cIE Business School has a lot to offer. Plan out what value you\u2019re trying to get from this experience. Attend events and don\u2019t get too comfortable with the first people you meet. Branch out, talk to professors, tell people what you\u2019re thinking\u2014you never know who has a connection or resource that might help you take your next step.\u201d<\/p>\n\n\n\n

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\u201cThe program is loaded. You have to direct your own path through the courses and find as much value as you can.\u201d<\/h3>\n<\/div>\n\n\n\n
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The Master in Digital Business & Innovation <\/a>offers a practical, hands-on environment that accelerates entrepreneurship<\/a> and creates the tools to move fast. The program offers incredible specialization tracks, including AI-Powered Business Analytics; Digital Product & Platform Management; Digital Strategy, Transformation & Consulting; and Fintech & Digital Finance. And with the new Digital Entrepreneurship Track<\/strong>, the program sets an even stronger foundation for aspiring startup founders and innovators.<\/p>\n\n\n\n

Students come to the program with ideas and walk away with a process, a roadmap and the confidence to execute. And the new Digital Entrepreneurship track will only sharpen the focus of that picture even further.<\/p>\n\n\n\n

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Become an expert in digital entrepreneurship with IE Business School<\/h3>\n\n\n\n

Explore how the Master in Digital Business & Innovation at IE Business School can help you become an innovator and grow your next venture.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Could you be one of tomorrow’s innovators?<\/p>\n","protected":false},"author":56,"featured_media":40643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[335,1084],"tags":[451,502,483,944],"class_list":["post-40409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-admissions-programs","category-program-insights","tag-business-school","tag-master-in-digital-business-and-innovation","tag-masters","tag-science-technology-and-data"],"acf":[],"yoast_head":"\nStudying digital entrepreneurship at IE Business School<\/title>\n<meta name=\"description\" content=\"Interested in digital entrepreneurship? 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