Experiential marketing and innovation expert, Entrepreneur, Business Angel, Investor, Mentor, Connector. Currently he is an IE Adjunct Professor and Coach , in the Digital Marketing Master.
In the last times 100% focused in digital marketing and entrepreneurship, working in 100% digital ecosystems (EY Wavespace Madrid/UNIR), Mobility as a service (Ferrovial), Leads (Global Accelerator) and with startups (as advisor, founder, manager, mentor, Investor search, investor, business angel). Currently CEO in AAAGamesStudios (VR Golf app).
From the professional profile, as a senior manager, he is an expert in building brands through experiential marketing, with all kinds of Fast Moving Consumer Good brands (Gillette, Häagen-Dazs, Coca-Cola, Habanos, Ron Brugal, Ron Barceló, Macallan)
Other strengths are deep knowledge in consumer research and analysis, on and offline communication, and wide expertise in all kind of events (Eg. Ron Barceló Desalia), for consumers and also for professionals.
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