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José María Compagni Morales


José María Compagni Morales



José María has been dedicated most of his professional career to International Marketing and Sales, developing new markets and living several years in different European countries. He has also occupied General Management positions in services companies working in the building equipment industry.


During last years, he is devoted to educational activities as an associate professor of the IE School of Business and IE School of Architecture and Design, and as founder and manager of Docensas, specialized training firm working on the engineering field.

He believes that marketing strategy and planning, together with anticipation skills and inserted in models of excellence, is a powerful tool to achieve our objectives and to transform our cities and societies.

Besides his training activities, José María has recently been certified as EFQM Qualified International Assessor, and he is General Secretary of the European “think tank” Laboratoire Européen d'Anticipation Politique (LEAP 2040), representative institutional member in the World Future Studies Federation (partnered with UNESCO).

Corporate Experience

• Managing Director, Docensas (2013 to present)

• Managing Director, Service Area, Elevation Division, MP Corporation (2006-2013)

• Commercial Director, MACPUARSA (2004-2006)

• Product Manager, MACPUARSA (2003-2004)

• European Business Development and Affiliated Companies Director in UK, The Netherlands, France and Sweden, MACPUARSA (1998-2011)

• Export Manager, MACPUARSA (1993-1997)

• Founder and Marketing Director of IBT Instruments S.A. (1989-1993)

Academic Experience

• Adjunct Professor of Marketing Management, IE School of Architecture and Design (2014 to present)

• Adjunct Professor of Strategic Marketing and Planning, IE Business School (2009 to present)

• Professor at Management Program for Building Equipment companies, Docensas (2014 to present)

• Visiting Lecturer, School of Engineering, University of Seville, (2010-2012)

• Associate Professor of Strategic Marketing in CEADE – University of Wales (2007-2013)

• Adjunct Professor of Business Strategy, IE Business School (2007)

Academic Background

• International Executive MBA IE Business School (2001-2002)

• Bachelor in Law, University of Seville (1983-1988)