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Leticia Ponce Hernández

WHO

Leticia Ponce Hernández

AREA

Entrepreneurship

Strategy

Leticia Ponce is passionate about entrepreneurship.  She was lucky to have studied entrepreneurship at Kellogg School of Management’s first course of entrepreneurship in 1993.  After running her own business for 8 years, she started teaching at IE University the year the university was founded in 2009.  She quickly realized the potential of her students and created the Startup Lab at IE University to help the undergrad students develop their business models.  In 2014, she took Steve Blank’s course on teaching the LeanLaunch Pad methodology at Stanford University.  In 2015, she applied the methodology on her course Build Your Startup at IE University.  She has also been supervising students’ Final Project Business Plan at IE University since 2012.

Leticia is also very interested in Positive Psychology and its effect in the workplace.  She co-created the seminar Producing Happiness in Yourself and in the workplace with Prof. Daniela Pittman.  They taught the course for 3 years, and then took it into the corporate world.  She merged positive psychology with entrepreneurship to develop the Entrepreneurial Mindset course she has been teaching since 2017 at IE University.

Corporate Experience

• CEO, LyL de Ultramar, México, 1997-2005

• Quality Director, GE Capital, Spain, 1996-1997

• Marketing Associate, GE Capital, Mexico, Mexico and Spain, 1993-1996

• Account Executive, Leo Burnett, Mexico, 1990-1991

• Assistant Account Executive, Leo Burnett, Mexico, 1989-1990

Academic Experience

• Adjunct Professor of Strategy, IE University, Spain, 2009-Present

• Adjunct Professor of Entrepreneurship, IE University, Spain, 2015-Present

Academic Background

• B.A. Kellogg Graduate School of Management, Northwestern University, U.S.A., 1993

• Bachelor in Graphic Design, Universidad Anahuac, Mexico, 1988