María José Barrera Rojas

Maria José has a degree in Business from the Rovira i Virigili University, a Master’s degree in Commercial Management & Marketing from ESIC and a postgraduate degree in Marketing from London Metropolitan University. She was attended the first cohort of the Women in Leadership Program created by L’Oreal held at Harvard Kennedy Executive School in 2015 and is     committed to several women in business initiatives.

Maria José has more than 18 years of e-Business and Digital experience in a variety of sectors worldwide. She began her career in 2001 at Orange; In 2003, she moved to the UK as E-Commerce & Country Manager at PhotoBox (one of the top Start-ups and e-Tailers in the UK) being responsible for its European internationalization and the launch in Spain.

In 2007, she moved to Spain to undertake the Digital transformation at DIAGEO as Head of CRM & Digital until L’Oréal recruited her in 2011 to create the Digital Department of the Luxury Division as Digital Head, where she spent 3 years.

In 2014, she became Global Head of e-Business Development for L’Oréal Luxe based in New York, l   leading E-Commerce Acceleration for Europe, APAC and the Americas.

In 2016, she was back to Spain and holded a double role for the Professional Division at L’ORÉAL being responsible of the Digital Transformation for Spain and E-Commerce Acceleration Worldwide.

From September 2020 she moved to lead the ecommerce the N1 beauty retailer in Europe, DOUGLAS, as E-Commerce, Digital & CRM Director. After this mission, she lead Ecommerce Acceleration at Dockers for LEVI’S & Co and recently she joined INDITEX as Global CDO & Ecommerce Director for Massimo Dutti.

She is also professor at I.E Business school (from 2011 on Executive Digital Transformation and Business Innovation Masers), and mentoring Tech Star-Ups.

CORPORATE EXPERIENCE

• Global CDO & E-Commerce Director at Massimo Dutti, INDITEX, Spain, 2022 – Present

• Global E-Commerce Director at Dockers, LEVI STRAUSS & CO., US, 2021 – 2022

• E-Commerce, CRM & Digital Director (CDO), DOUGLAS, Spain, 2020 – 2021

• Global E-Commerce & Digital Director (CDO), L´OREAL, Spain/France, 2018 – 2020

• Digital Transformation Director, L´OREAL, Spain, 2016 – 2018

• Global E-Business Development Director, L’OREAL LUXE, US, 2014 – 2016

• CDO, L’OREAL LUXE, Spain, 2011 – 2014

• Digital Marketing, CRM & E-Commerce Manager, DIAGEO, Spain, 2007 – 2011

• Country Manager & Ecommerce Director, PHOTOBOX, UK, 2004 – 2007

• International Sales & Marketing Manager, MARCUS EVANS, UK, 2003 – 2004

• Online Marketing & Loyalty executive, ORANGE (EresMas), Spain, 2001 – 2002

• Marketing Executive, LEAR AUTOMOTIVE CORPORATION, Spain, 1999

ACADEMIC EXPERIENCE

• Adjunct Professor of Transforming Marketing & Sales (EDTX), IE Business School, Spain, 2019 – Present

• Adjunct Professor of E-Commerce (MDBI), IE Business School, Spain, 2018 – 2020

• Lecturer of Digital (Dirección y Gestión Estratégica del Universo del lujo), IE Business School, Spain, 2012

• Lecturer on several business schools such as: EAE, Deusto University, CEU Business School, Carlos III University

ACADEMIC BACKGROUND

• Mastering Business Innovation, Executive Development, CEDEP, France, 2018

• Executive Program in Women Leadership, Harvard Kennedy School, US, 2015

• Certificate Advanced Marketing by Chattered Institute of Marketing, London Business School, UK, 2004

• Master’s in Marketing & Commercial Management, ESIC Business School, Spain, 2002

• Bachelor’s in business administration, Universitat Rovira I Virgili, Spain, 1999