As a behavior consultant, you will study people in order to improve strategies across diverse sectors. No matter what industry you’re in, success is closely linked to understanding people. Consultants help businesses navigate the realm of human behavior to improve marketing campaigns, product design, customer service, and much more.
Success in marketing and communication depends on your ability to influence and persuade your public. Use your knowledge of human behavior to understand consumer needs and wants in order to create game-changing products, services and campaigns.
Analyze human interaction within different contexts, social systems and structures to determine how to positively impact their lives.
Customer experience design;
Consumer insights and marketing;
Smart cities and governments;
Security and terrorism;
Healthcare delivery and communication;
Talent management and development;
Human crisis management;
Voter intention and campaign strategy;
Social media networks and digital behavior;
Behavioral economics and research;
Behavioral insights and design;
Market research and consumer behavior.
«My studies gave me the tools to understand and analyze human behavior.”
“IE University has helped me to discover the wider possibilities of psychology as a profession in the business world. It has shown me the importance of entrepreneurship and creativity, which has been very valued in my current experience. My studies gave me the tools to understand and analyze human behavior, as I apply it in the field of consulting to develop strategies in order to help customers make better decisions. Through different group projects and courses I have done at IE University, I was able to create a mindset that is flexible in its application and execution, allowing me to grow within a multicultural environment.”