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THROUGH THE LOOKING GLASS

An interview
with Marc Smelik

Associate Dean of
Undergraduate Programs
at IE Business School

THROUGH THE LOOKING GLASS

An interview
with Marc Smelik

Associate Dean of
Undergraduate Programs
at IE Business School

“For us, the BBA student of the future will be a student who is very ambitious, someone who wants to change things in the world”

What is the Bachelor in Business Administration?

The Bachelor in Business Administration (BBA) at IE University is an innovative program that focuses the learning for all our bachelor students in business on the world of work and, in particular, how they’re going to use all the skills and knowledge that they gain here at IE University for the world of work of the future. We know that jobs are going to change, we know that the industries in which they’re going to work in are also going to change very rapidly.

 

Why is this program unique?

The BBA program is unique for three key reasons. The first reason is that we focus on the practical, not just on the theoretical. You get a good grounding in the subjects that you study, but at the same time, you’re going to be working with companies and with people from the industry to really implement and understand how this works in practice.

 

The second part is that we are the most international BBA in the world. We have more than 130 nationalities represented on our campus and when you come to our program, you’re going to be working in multicultural, multinational teams. And the third one is that we have a very specific structure to the program. We actually structure our program as an individual, personal learning journey. So, you’ll come to IE University to shape your program in the way that you want. But, at the same time, we have a fundamental structure which comprises three key components.

Marc Smelik, Associate Dean of Undergraduate Programs at IE Business School

“The fundamental courses that you do at IE University provide the foundation; the basis of your knowledge and your credibility as well in the labor market in the future.”

What are the fundamental courses?
When you do a business degree you must understand the principles of marketing, finance, accounting, HR, and strategy. And these courses are built into all the years of the BBA. We will stagger these courses in a way that makes sense so that you will learn about basics to start with and you build your knowledge as you go along in the courses.

 

What are the broadening options?
The world of business doesn’t operate in isolation. Society is changing, people have opinions, populations and cultures have an impact on how business is conducted in different markets and, so, our students need to understand what the major trends are and how they actually use the knowledge from different fields and disciplines. Our broadening components give the knowledge to our students, and the insight on how to apply this in the world of business. In particular, we are interested in components of humanities, technology and entrepreneurship.

What are the practical courses?
The BBA believes very strongly that, ultimately, your success is determined by how you can execute and how you can implement ideas: not just about what you know. So, we give you knowledge, but what we really find very important, and we measure and we monitor as well in every single student, is how you develop the skills that allow you to execute projects, business plans, change processes in companies on an international scale.

 

Who should study the BBA?
The perfect candidate for the BBA program has a number of attributes, and particularly the kind of attitude to learning and to what they want to do in the world. We know that the world is changing very fast, in many different markets and in different parts of the world, and so, our students who come here are hungry to understand this international connection and this framework of global business.

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