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THE DEGREE

Boost businesses with design

THE DEGREE

Boost businesses with design

The Dual Degree in Business Administration and Design is a demanding program for creative individuals with a passion for innovation and business, looking to produce lasting value within the corporate world.

Embark on a unique learning journey where you harness the power of future-forward design, develop unparalleled business knowledge, and gain real-world, hands-on experience. This one-of-a-kind blended degree has been specially designed to provide a creative, multidisciplinary, and interconnected approach to business administration and design, equipping you with the complete skill set to become a future global leader.

Five Reasons to pursue a dual degree

A sure path to success

1
Build a well-rounded profile

Our Dual Degree programs integrate two different yet converging fields. This allows you to learn about two areas that you’re passionate about and increase your potential in both fields. Holding this type of holistic degree means you will have a unique skill set and versatile training, equipping you to play an active role in the world.

Five Reasons to pursue a dual degree

A sure path to success

2
Expand your career possibilities

Studying a Dual Degree grows your career options. You will have a more competitive profile with broad knowledge and skills in multiple fields and will stand out with top companies and headhunters. You’ll have the flexibility to move between different fields, sectors and industries.

Five Reasons to pursue a dual degree

A sure path to success

3
Enhance networking opportunities

Pursuing two different degrees will help you broaden your professional network and make diverse connections. Developing professional relationships in two different fields will put you ahead of the game when starting your professional career in a world where the line between one profession and another is increasingly blurred and each depends on the other.

Five Reasons to pursue a dual degree

A sure path to success

4
Earn two fully accredited degrees

When completing a Dual Degree, you effectively graduate with two distinct undergraduate degrees, achieving a unique professional profile that few people possess. All of our Dual Degree programs are fully compliant with the Bologna Process and accredited by the Government of Spain and the European Higher Education Area (EHEA).

Five Reasons to pursue a dual degree

A sure path to success

5
Customize your curriculum

At IE University, education is student-centered. You will be able to personalize your study plan in order to reach your career goals. As a Dual Degree student, you will be able to build your own educational experience, deciding how to use your time. Our faculty will guide you, helping you complement core courses and create a holistic profile that is geared towards your future.

The Pillars of Business Administration & Design at IE University

Boost businesses with design

Place people at the heart of business decision. It goes without saying that all of an organization’s products and services should be focused on what people need-they are the ultimate driving force behind any business. However, many businesses are slow to come to this realization and may suffer if they don’t reevaluate their design and business strategy. The 21st century needs designdriven companies that really engage with people to inform not only how products and services are designed, but also how the business itself is designed.

 

Add value to bussinesses and people’s lives. Effective design can express and promote a brand’s image and philosophy without the need for words, reassuring customers throughout the whole buying journey. Additionally, on an emotional level, people connect with visual imagery—it draws people towards brands and ultimately boosts customer loyalty. Therefore, a good design results in increased satisfaction and sales, which leads to revenue and business growth. The desire for creative solutions also forces businesses to grow internally, improving operations and efficiency.

 

Develop a design mindset. This dual degree will encourage you to use both your curious and creative side, and your entrepreneurial and analytical side to drive business success. Combining a design mindset with a developed business acumen will enable you to spot business opportunities, come up with innovative ideas, and ultimately make a long-lasting impact on business results.

 

Put solid business and design foundations into practice. This one-of-a-kind dual degree seamlessly intertwines business administration and design to provide you with a unique learning journey throughout which you will develop your critical, analytical, and innovative thinking. The course strikes the perfect balance between theoretical and practical knowledge, complemented by real-life case studies to put this acquired expertise into practice.

Study Plan

The hunt for knowledge

Location

Location

You will study the Dual Degree in Business Administration + Design in Segovia and Madrid. You will spend the first two years at the campus in Segovia, before moving to Madrid for years three, four and five

COMPONENTS CREDITS
Basic Courses 206
Core Courses 109
Elective Courses 30
Final Project 27
Credits needed to graduate 372

From their very first semester, students take a deep dive into the worlds of Design and Business. On the design side, you’ll plunge into the history of design and obtain basic industry skills before learning visualization and representation techniques. Your design knowledge will be put to the test in the Design Studio both semesters. On the business side, you’ll get a taste of each of the fundamental disciplines in this field: business mathematics, accounting, people skills, finance, business law, and management tools. These foundations will set the stage for the next four years.

1st Semester

  • Introduction to Design Studio: Learning by Doing
  • Applied Business Mathematics
  • Design History I
  • Design Skills
  • Financial Accounting Mathematics
  • Management Tools & Principles
  • Applied Business
  • Building Powerful Relationships

2nd Semester

  • Introduction to Design Studio: Collaborative Design
  • Design History II
  • Visualization and Representation Techniques
  • Cost Accounting
  • Mathematics for Management
  • Corporate Finance
  • Business Law

With a strong knowledge base in the worlds of Design and Business, it’s time to build on the basics. In their second year, students capitalize on the business degree by exploring more specific topics in courses such as Marketing, Financial Reporting, and Micro- and Macroeconomics. In the design program, you’ll discover the field through the lens of humanities, familiarizing yourself with Psychology and User-Centered Design; Sociology and Culture; and Sustainability. Design Studio continues this year, with the first semester focusing on Visual Design and the second semester looking at Product Design.

1st Semester

  • Design Studio I: Focus on Visual Design
  • Psychology and User-Center Design
  • Capital Markets
  • Marketing Fundamentals
  • Microeconomics
  • Financial Reporting & Analysis
  • IE Module – Writing Skills

2nd Semester

  • Design Studio II: Focus on Product Design
  • Materials and Applications I
  • Sustainability
  • Sociology and Culture
  • Design and Criticism
  • Macroeconomics

The third year is all about solidifying students’ understanding of both fields and how they interact. Students will study advanced business topics like Statistics and Data Analysis; the Global Economic Environment; Organizational Behavior; and Entrepreneurship and Innovation. The design program gets specific with courses such as Ethnography; Typography, Layout, and Presentation; and Interactive and Digital Tools. The theme of this year’s Design Studio is Spatial Design—a particularly relevant topic in the world of business innovation.

1st Semester

  • Design Studio III: Focus on Spatial Design
  • Materials and Applications II
  • Global Economic Environment
  • Marketing Management
  • Statistics & Data Analysis
  • Interactive and Digital Tools

2nd Semester

  • Ethnography
  • Typography, Layout and Presentation
  • Management Control
  • Marketing in Action
  • Entrepreneurship & Innovation
  • Data Analysis for Economics
  • Strategies for Competing Industries and Markets
  • Organizational Behavior

This year, students have more say in their academic journey. Pick the electives that interest you most—study abroad, complete an internship… The choice is yours. Courses in the Design program will give you a bigpicture perspective, with topics such as Design Methodologies; Processes and Design Theory; Design Narratives; and more. On the BBA side, courses get even more advanced: Business- Driven Information Technologies; Human Capital Management; Venture Creation and Planning; and Operations Management. In the spring, you’ll explore Research Techniques, a transversal skill that will prove useful no matter your career path.

1st Semester

  • Elective Courses (IE/Exchange)

2nd Semester

  • Design Methodology
  • Processes and Design Theory
  • Design Narratives
  • Programming for Designers
  • Business-Driven Information Technologies
  • Human Capital Management
  • Venture Creation and Planning
  • Operations Management
  • Research Techniques

The fifth and final year brings interesting courses like Contemporary Design Trends, Fabrication Technologies, Supply Chain Management, and Strategies for the Multinational Corporation. In the IE Module, you will solidify your understanding of how the fields of Design and Business Administration fit together. You’ll also take on your final Design Studio topic, Strategic Design. In the final semester of this Dual Degree, students will show everything they’ve learned in the past four and a half years in their Final Projects (one for each program). They will also compile a Design Portfolio to show off everything they created throughout their studies.

1st Semester

  • Design Studio IV: Focus on Strategic Design
  • Contemporary Design Trends
  • IE Module – Design Management
  • Fabrication Technologies
  • Supply Chain Management
  • Strategies for the Multinational Corporation
  • IE University Challenge

2nd Semester

  • Design Final Project
  • Portfolio Design
  • BBA Final Project
  • Strategies in Disruptive world

Note: This information is subject to change. Please contact the Admissions Department for the updated curriculum.

 

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