Throughout the program, you will work under the tutorship of professors, while experts provide training in areas like marketing, funding, and strategy and legal aspects, among others. When the time comes to choose, you will be able to apply to a lab that matches your professional interests, or try one outside of your field of study in order to broaden your knowledge and work with students from other programs.
All labs start at the beginning of the academic year and continue year-round. In May and June, you will work full time in the IEU Labs and participate in common modules and activities, including advanced seminars for professional skills, weekly presentations of your work, business simulations, and extracurricular activities. Want to learn about the labs we offer? Keep reading!
Professors guide students through the different stages of their IEU lab projects.
The IEU Start-Up Lab is an incubator where you can develop your business plans and make them investment-ready with guidance from professors and entrepreneurs.
Sample Project: PAELLA CHEF
Objective: Specialize in the creation and distribution of canned paella in Spain and the rest of the world.
Best things about it: We got to start a company from scratch and be present at each step of the process, from the business plan to the corporate image. We knew that in June we were presenting to real investors, which was very motivating!
Most challenging aspect: Customer acquisition. Even though we stated how we were planning on reaching out to customers—through paid research, organic research/SEO, PR, social media, inside sales, etc.— we ended up realizing that some of our assumptions were wrong or too expensive, so we had to rethink our customer acquisition protocols.
In the Marketing Lab, you will be involved in brand building, strategy creation, and the implementation of marketing plans. You will also work on marketing research and consumer insights for a range of companies and institutions, as well as offer support to new startups and entrepreneurs at IE University.
Sample Project: PÉREZ-LLORCA
Objective: Analyze a law firm’s website, compare it with the global market and come up with a proposal that will differentiate it from its competitors.
Best things about it: Meeting with the client to obtain feedback and adapt our proposals to best meet their requirements and needs. Knowing that they were going to implement our ideas was a huge motivation.
Most challenging aspect: Finding the perfect balance between being creative and innovative while also staying loyal to the brand’s image and values.
Members of the Social Impact Lab in an aid program in Ghana with local volunteers.
This lab is a fully tutored working space where you can execute professional projects with an international dimension for private companies, public organizations, and nonprofits. Our partner institutions work in different industries and sectors: consultancy, international development, public affairs, diplomacy, etc.
Sample Project: WEBER SHANDWICK
Objective: Analyze the political, social, economic, and legal trends that Weber Shandwick’s multinational clients must be aware of while doing business in different countries, in order to propose an institutional relations and communication strategy.
Best things about it: The opportunity to work in multidisciplinary teams, guided by Weber Shandwick experts, and identify industry insights that allowed us to come up with accurate analyses and proposals.
Most challenging aspect: Presenting results and strategy proposals to the clients that were worthy of Weber Shandwick’s reputation and market standards.
In this lab, you can work with nonprofit organizations and other initiatives to manage social projects in international settings. You will also have the option to travel to developing countries in order to participate in real projects that have a visible, tangible effect.
Sample Project: FINANCIERS WITHOUT BORDERS NGO
Objective: Develop a microcredit project and a basic financial literacy course to improve the socioeconomic conditions of the Larbie community in Awutu, Ghana.
Best things about it: We got to travel to Ghana for research and data collection, which was a fantastic experience. All the information we obtained was used to provide financial and organizational recommendations so that the institutions we were working with could achieve enough sustainability to become attractive to private investors.
Most challenging aspect: Knowing that all of our decisions were going to affect real people.
This lab takes an integrated approach to the world of design and architecture, with projects in urban and rural architecture, city planning, and with local tourism authorities.
Sample Project: FROM LIMIT TO LIVE IT
Objective: Come up with a proposal for an international temporary art contest to decorate Segovia’s city wall. Establish the rules and create the graphic material to send out to participants.
Best things about it: It was a very creative project where all ideas were welcome. The contest had specific objectives, but we were encouraged to think freely and come up with innovative proposals in order to meet those goals.
Most challenging aspect: Coming up with the evaluation criteria was one of the most challenging hurdles. We needed to make sure that each aspect evaluated would give real value to the contestant’s proposals and at the same time make sure it was viable, innovative, etc.
If you want to work in the world of finance, this is the perfect place to get your career started. This lab focuses on analyzing financial markets and consulting companies on a range of financial issues.
Sample Project: ONE-TO-ON CORPORATE FINANCE
Objective: Analyze a company’s high-performance benefits, real estate transactions, and investments in private equity funds.
Best things about it: The fact that we got to evaluate a company’s real activity and value.
Most challenging aspect: Being able to think long-term and come up with flexible solutions to problems which have yet to arise.
Students offer legal advice for startups, NGOs, nonprofits and institutions in need of legal consulting services. Several law firms also collaborate with this lab for research and consultancy to help their clients and firms.
Sample Project: PRODIS
Objective: Conduct a study among medium-sized enterprises in Madrid to ensure compliance with laws regarding the rights of disabled people.
Best things about it: We raised awareness about a topic that could make a huge difference in our society, particularly to those in poor health.
Most challenging aspect: Finding out that a big percentage of the companies we interviewed are not aware of the law and the alternative measures to be implemented in hiring disabled people.
That was quite discouraging.
Professors guide students through
the different stages of their IEU lab projects
This lab monitors and reports on issues pertaining to sports players, teams, and coaches, and produces research and consultancy for Spanish and European soccer clubs, Formula 1, and others.
Sample Project: ATLÉTICO DE MADRID
Objective: Predict and evaluate players’ behavior.
Best things about it: We got to develop activities aimed at improving the lives of athletes and also demonstrate the value of sports to society.
Most challenging aspect: In order to be heard and get our ideas implemented, we needed to make sure that absolutely everything in our proposal was well founded and based on empirical evidence.
The Communication Lab works with the widest range of companies, institutions, and startups with communication needs. You will be in charge of creating content such as blogs, videos, and other media content according to the clients’ needs.
Sample Project: VOICES OF THE ROYAL THEATER
Objective: Execute a project to transform the opera into an accessible and trendy activity for young people.
Best things about it: We first had to immerse ourselves in the world of opera singers in order to understand their passion for the art!
Most challenging aspect: Avoid making assumptions about why young people aren’t interested in opera. We needed to come up with effective ways to learn their reasons and motivations in order to create a campaign that would impact the target audience.
Students from the Communications Lab
working on the Voices of the Royal Theater project.