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IE INSIGHTS

Insights is IE University’s thought leadership publication for sharing knowledge on management, technology and innovation. We bring fresh ideas from research-based analysis, practitioners and world-leading experts.

Article

Big Brand Activism: Social Impact or Agitprop?

Branding

Big Brand Activism: Social Impact or Agitprop?

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Does big brand activism underline social divides or create positive community impact?

May 24, 2023

Branding

Video

Samir Saran on India’s Role in the Global Order

Global Affairs | India

Samir Saran on India’s Role in the Global Order

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May 22, 2023

Global Affairs | India

Video

Building Cooperative Cities: Lessons from Medellín

Cities

Building Cooperative Cities: Lessons from Medellín

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May 10, 2023

Cities

Article

You Probably Don’t Know Marketing

Branding

You Probably Don’t Know Marketing

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Values are now the mechanism for consumers to choose brands, writes Sajal Singh.

May 09, 2023

Branding

Article

Welcoming AI Into the Classroom

Artificial Intelligence

Welcoming AI Into the Classroom

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How can students and teachers be trained to use AI in the most effective way?

May 05, 2023

Artificial Intelligence

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