IE University multimedia case, winner of the EFMD Case Writing Competition

The multimedia case "An App You Can't Refuse", designed by IE University professors Guillermo de Haro and Guillermo Velasco, has won the 2018 EFMD Case Writing Competition, an international event sponsored by EFMD which each year distinguishes the best cases developed by educational institutions. The case, developed by the IE Publishing team at IE University, won the Euro-Mediterranean Managerial Practices and Issues category. This is the 8th time EFMD has rewarded the quality of cases developed by IE University experts. The teaching materials are used by students at IE University and others at universities worldwide using the IE Publishing platform.

“An App You Can't Refuse” describes the story of BigBangBox, a Spanish start up that develops video games and edutainment apps. The multimedia case performs an in-depth analysis of decisions made around business models and pricing strategy at the launch of each product. It also provides students with information on the mobile app industry, business models and keys to promotion as drivers for a successful app launch. The case is presented as a graphic novel or comic. It has a modern and functional design, including resources provided by BigBangBox.

“The multimedia case ‘An App You Can’t Refuse’ has many different elements. First, it tells the story of a startup that develops apps and analyses them. It also considers the challenges it faces, combining a fresh display with a comic design, explanations from teachers and from the protagonists, along with a simulator so students can put what they've learnt into practice. It is a pioneering, distinctive case combining real situations, storytelling, expert analysis and engagement with participants,” said Martín Rodríguez, Director of IE Publishing & High Impact Online Programs (HiOPS) at IE University.