Final Project for the Bachelor in Design, Class of 2021.
My Final Project will be based on a new actual product; which is the creation of vegan classic men shoes. This product is currently on realization in Italy, and, as a final project, I will work on the research, company profile and its visual identity (branding). The aim of this project is to have the experience to work on a new project by starting from zero and by connecting most of my interest: the new approach of making sustainable/vegan-product with the advertising and branding aspect. I found extremely interesting the use of vegan/sustainable design and how the use of new innovative materials can drastically affect the environment and the harmony with our planet. Creating this project is a way to make a good design without damaging the environment; with the challenge of creating attractive designs out of materials that at first glance are not, or are not well known enough; which in this case, the use of innovative materials, such as Apple Peel and Grape Scrap leather, has been used in order to create this vegan shoes. Moreover, I have been in contact with the client in order to make interviews and known everything on what the project is about and what the customer wanted.
