Entrepreneurship, and bringing your company to scale, is not a rosy experience. Many entrepreneurship programs focus on the beginning stages from ideation to pitching to VC’s and Business Angels. The scale-up phase is equally important but is not as well-recognized academically. Scaleup: How to successfully manage growth presents the challenges that come when a company has already been validated and is ready to scale. Throughout the program, you’ll get an honest view of the good, the bad, and the ugly that come at this critical juncture for growth.
For even bigger of a nutshell, check out our trailer for this HiOP
Startup to Scale Up: A Program On What To Do Once The Company Starts To Grow is divided into four modules:
After starting off with a deep dive into the concept of the scale-up, you’ll identify your situation in the startup to scaleup stage and adapt your company accordingly. Once you have your context concerning the concept, it’s time for you to take advantage of risk and run towards it. Having the solid understanding of your business model’s growth potential will let you capitalize on exponentiality, one of the primary drivers for successfully scaling. Once you have the product-market equation straightened out, it’s time to take the best concepts from management and operation to continue growth. Supply and demand make or breaks your business. Thus, taking care of your operations, along with taking the best principles from management disciplines to ensure you manage growth well, are essential to sustaining a healthy scale. Finally, corporate culture is another critical factor. Some founders deliberately design it; others create it in a vacuum and results in being something destructive.
At the end of the program, you’ll be able to meet the following learning objectives:
Are you ready to go beyond the success of creating your enterprise and into accelerated growth? Are you prepared to level up towards higher market share and profits? If you answered yes to these questions, that means this HiOP is right for you. That means you’re an owner, founder, and/or entrepreneur that has successfully validated your business model ready for what comes next.
Scaleup: How to successfully manage growth is also right for you if:
While a lot of the attention is placed on startups, figuring out what’s next is what makes this HiOP different from all the rest. Professor Joe Haslam, who will be guiding you throughout your journey towards scaling up, is a wealth of knowledge for those looking to move into this next phase of the business lifecycle. With tremendous experience in starting, scaling, selling, and advising companies, he is a great resource for navigating the ins and outs of the European entrepreneurial scene.
Participants will enjoy interviews with other experts in the field. They include IE Business School Dean and Professor of Marketing Martin Boehm(a marketing expert specialized in pricing strategy) and Director of the Center for Diversity in Global Management and Director of the Saudi-Spanish Center for Islamic Economics and Finance at IE Business School Celia de Anca
. Other experts interviewed are as follows: Founder of Room Mate Hotels Kike Sarasola, Miguel Angel Rodriguez, Global CEO, President for Europe, Middle East & India of 3AWW, Javier Goyeneche founder of Ecoalf, Liz Fleming, Principal at Adara Ventures, and Carto COO Miguel Arias.
Another advantage, as we mentioned before, is the section on operations management, which will see insights from Professor Daniel Corsten, an expert in Operations and Supply Chain Management. To properly scale, you must ensure the company’s processes are best adequate to the business’s supply and demand are a critical area that enterprises should focus on as they move to scale.
Plus, you’ll be able to pitch your plan to potential investors in The Golden Pitch. Read on for more.