The Digital Marketing, Social Media & Analytics: An Omnichannel Strategy HiOP is for professionals, directors, and businesspeople seeking to update their digital marketing knowledge and know how to integrate digital components into a wider marketing strategy spanning several channels. The program will cover the latest digital marketing and social media trends, analytics tools, key performance indicators (KPIs), and metrics employed to measure campaigns’ efficacy with plenty of practical applications.
For an even-greater nutshell, check out the video trailer:
In this HiOP, you will be given the tools you need to make marketing decisions in an increasingly-evolving and complex marketing landscape. That is because modern marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational, and technological integration to work efficiently and meet the ever-growing demands of hyper-connected consumers. As you gain first-hand experience in implementing these strategies, you’ll look at this landscape into four core modules. The modules are as follows:
At the end of the five weeks, you’ll achieve these objectives:
Are you a professional who knows plenty about the 4 P’s and traditional methods but struggles to keep up with our constant changing times? If that’s you, you’ve come to the right program.
This HiOP is also ideal if you identify yourself as one of the following:
You fit the profile, and you’re looking to join us. But, you question, what makes this HiOP unique from just about any other online digital marketing course?
If we could describe one of this course’s principal advantages in a word, practical would be it. During those five weeks, you’re going to get the ultimate learning by doing experience by gaining expertise in the form of a digital marketing plan. This practical exercise will let you boost and harness the skills you need to carry out as a digital marketing manager in your company. The plan will cover HTML (for live marketing), Google AdWords, and Facebook posts.
Not only will you learn about paid media, which is a fundamental part of the digital marketing equation, but you’ll also gain confidence to handle a paid media budget through a real-live Google AdWords campaign. Once you’re put into small groups, you’ll get €100 to spend on a Google AdWords campaign for a fictitious vegetarian restaurant in different cities throughout Spain. After your practice run at executing a Google AdWords campaign, you’ll feel confident when the time comes to allocate Google AdWords spend as part of your SEM budget.
This HiOP wouldn’t be complete without top-notch faculty and guest speakers. Professor Pedro Moreno de los Ríos, your fearless leader, has extensive experience as a business executive in B2B and B2C companies in sales and Digital Marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, programmatic, RTO, CRO, and more. He’s worked in a wide array of companies in size and sector, which include Ogilvy & Mather and Disney Online. Along with teaching and completing his doctorate in Big Data (which will give you a greater understanding of how data is becoming a prominent force in marketing operations), he also advises startups in IE’s Area 31 incubator. Your guest speaker is José Miguel Rico de la Hera, a Partner and Lead for iX in Spain, Portugal, Greece, and Israel at IBM Interactive Experience, a division of IBM. IBM Interactive Experience services clients like Wimbledon, JLR, and Nationwide.
At the end of an experience full of expert knowledge and practical exercises, you’ll be able to plan a current digital market strategy applicable in 2017 and beyond. As we said before, due to the always-changing nature the nature of the sector, we digital marketing professionals are in a constantly-evolving arena that forces us to update our knowledge to keep up with the times incessantly. The strategic framework you’ll learn, based on SMART objectives, will, regardless of technological advances, give you what you need to move forward on initiatives as you always re-evaluate to adapt to the latest trends.
If you’re craving more about this HiOP, click here to download your copy of our informational brochure. And, if you already know you want to take the lead and join our next intake, you can get started on your application right here.