Predictive Analytics in Business
Unlock the power of historical data to forecast trends and achieve business goalsLearn how to use data to identify future trends and explore the latest predictive analytics tools and modeling techniques to drive business growth, identify strategic opportunities, and achieve a competitive advantage.
Academic Director

Academic Director, Data Science and Visualization for Business
Professor and Director of Bachelor in Business and Data Analytics at IE University
Academic Director, Data Science and Visualization for Business
Professor and Director of Bachelor in Business and Data Analytics at IE University
Rafif Srour Daher has fiveteen years of experience in teaching, analytical and empirical research, consultancy and data analysis. She has consistently proven her ability to work in international and multicultural environments, with experience in Lebanon, the U.S. and Spain. She considers herself to be a lifelong learner, both academically and personally, and is a five-time winner of IE’s Best Professor award. She is also a strong advocate of using coaching and mentoring to help students improve their academic performance and overall learning experience.