Predictive Analytics in Business
Unlock the power of historical data to forecast trends and achieve business goalsLearn how to use data to identify future trends and explore the latest predictive analytics tools and modeling techniques to drive business growth, identify strategic opportunities, and achieve a competitive advantage.
Why this program?
MEET BUSINESS OBJECTIVESLearn how predictive analytics can be applied to gain insights from data and achieve business goals.
IMPROVE BUSINESS OUTCOMESGain a roadmap to approaching predictive analytics using the industry-standard process model.
DISCOVER PRACTICAL APPLICATIONSExplore data analysis techniques that can be used to gain insights, inform business strategy, and predict trends.
EXPERIENCE 24/7 SUPPORTEnjoy a personalized online learning experience created to make you feel supported.
Academic Director
Rafif Srour Daher
Academic Director, Data Science and Visualization for Business
Professor and Director of Bachelor in Business and Data Analytics at IE University
Academic Director, Data Science and Visualization for Business
Professor and Director of Bachelor in Business and Data Analytics at IE University
Rafif Srour Daher has fiveteen years of experience in teaching, analytical and empirical research, consultancy and data analysis. She has consistently proven her ability to work in international and multicultural environments, with experience in Lebanon, the U.S. and Spain. She considers herself to be a lifelong learner, both academically and personally, and is a five-time winner of IE’s Best Professor award. She is also a strong advocate of using coaching and mentoring to help students improve their academic performance and overall learning experience.
