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2. Responsibilities in this career area (“what”)
Digital Business, Transformation & Innovation
Overview
Career Areas
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2. Responsibilities in this career area (“what”)

Digital Innovation and Strategy Development

  • Focus
    This area is primarily concerned with the formulation of innovative digital strategies. It involves identifying new digital opportunities, conceptualizing how digital technologies can be leveraged to enhance business processes, and setting the strategic direction for digital initiatives.

  • Roles
    Roles include Digital Strategy Consultant, Chief Digital Officer, Innovation Manager, and Digital Business Developer.

  • Skills Needed 
    Essential skills encompass strategic thinking, creativity, a deep understanding of emerging digital trends and technologies, and the ability to envision how these can be applied to drive business value.

Digital Technology Implementation and Management

  • Focus
    After strategies and innovations are identified, this sub-career area focuses on the practical aspects of bringing these digital strategies to life. This includes project management, technology deployment, systems integration, and ensuring that digital solutions align with the strategic objectives.

  • Roles
    Professionals might work as Digital Project Managers, IT Implementation Specialists, Systems Integrators, or Technology Deployment Managers.

  • Skills Needed
    Key skills here include project management, technical knowledge of various digital platforms and tools, change management, and the ability to manage cross-functional teams.

Digital Operations and Management

  • Focus
    This area deals with the ongoing management and optimization of digital technologies within an organization. It involves ensuring that digital systems operate effectively, deliver business value, and stay up-to-date with technological advancements.

  • Roles
    Roles here could include Digital Operations Manager, IT Service Manager, Digital Transformation Manager, and Digital Product Manager.

  • Skills Needed
    Important skills include operational management, continuous improvement, data analysis, problem-solving, and maintaining a balance between business needs and technological capabilities.