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5. Job landscape for this career area (“where”)
Digital Business, Transformation & Innovation
Overview
Career Areas
Go or no go

Business Intelligence & Analytics

5. Job landscape for this career area (“where”)

Where do Business Intelligence & Analytics professionals work?​

Departments & Teams

Strategy Dept.
Team within department
  • Market insights
  • Competition Analysis
  • Strategic Execution
Customer Experience Dept.
Team within department
  • Customer Analytics
  • Customer Success
HR/Talent Dept.
Team within department
  • Talent Acquisition
  • Employee Performance
  • Workforce Planning
Finance Dept.
Team within department
  • Financial Performance
  • Risk Analysis
  • Fraud Detection
  • Financial Reporting
Market research Dept.
Team within department
  • Customer Insights
  • Market Access
  • Customer Sentiment
  • Customer Behavior
Operations Dept.
Team within department
  • Business Process Optimization
  • Business Processes Automation
  • OKR & KPI Definition ​ and Tracking

PROFESSIONAL FIRMS

Management Consulting​

Areas within agency​

  • Data Driven Strategy
  • Customer Analysis
  • Customer Strategy Definition
Financial

Areas within agency​

  • Analysis & Insights Risk Management
  • Investments
Mkt & Research

Areas within agency​

  • Market Trends
  • Consumer Behavior
  • Industry Dynamics

Sectors

A Business Intelligence & Analytics professional, you could work in any related department in any field. However, the sectors highlighted below tend to hire more professionals in Business Intelligence & Analytics—and companies in these sectors may even have a large group or an entire department dedicated to the role.

SECTOR
IMPORTANCE
  • Agriculture
High
  • BioTech/Pharma
High
  • Professional Services (Consulting, Agencies, etc)​
High
  • Consumer Products/CPG/FMCG
High
  • Fashion & Luxury
High
  • Education
Low
  • Energy
High
  • Banking/Financial Services
High
  • Government/Public Sector
Med
  • Health Care
High
  • Hospitality/Travel​
High
  • Manufacturing
High
  • Media/Entertainment/Sports​
High
  • Not-for-Profit/NGO
Med
  • Real Estate & Construction
Low
  • Retail
High
  • Technology/Electronics
High
  • Telecom
High
  • Transportation/Logistics
High
CONSULTING
IMPORTANCE
  • Management Consulting Firms
High
  • Big Four Accounting Firms
High
  • Technology Consulting Firms
High
  • Boutique Data Analysis Firms
High
  • Digital Marketing and Creative Agencies​
High
  • Research and Advisory Firms
High
  • In-house Consulting Divisions
High
  • Boutique BPO Firms
High
  • Supply Chain Management Firms
High
  • Financial Services Firms
High
  • In-house Consulting Divisions
High
  • Healthcare Firms
High