Product Management & Service Design
Overview
Career Areas
Go or no go

Terminology relevant for this pathway

Development Principles

IMPORTANT TERM
SIMPLE DEFINITION
Agile Development
Adaptive development methodology
Behavioral Science
Understanding human behavior to enhance product appeal
Waterfall Methodology
Sequential development approach
DevOps
Collaboration between development and IT operations
Scrum
Agile framework for managing projects
Kanban
Visual workflow management method
Iterative Development
Repeating stages for continuous improvement

Management Principles

IMPORTANT TERM
SIMPLE DEFINITION
Leadership
Inspiring and guiding individuals or teams
Decision-Making
Evaluating options and choosing effective actions
Time Management
Efficiently managing time to complete tasks
Risk Management
Identifying and managing potential risks
Conflict Resolution
Addressing and resolving disagreements or issues
Team Building
Creating effective and collaborative teams

Market Analysis

IMPORTANT TERM
SIMPLE DEFINITION
Data-Driven Innovation
Using data to guide innovation and decisions
Market Trends
Tracking shifts and patterns in the market
Segmentation
Dividing the market into target groupss
Competitive Analysis
Assessing competitors to find advantages and disadvantages
Customer Insights
Understanding customer behavior and needs
Customer Journey Mapping
Visual representation of customer's interaction with a brand

Market Analysis​ and User Centered Design

IMPORTANT TERM
SIMPLE DEFINITION
Product-Market Fit
The point where a product's features and value align perfectly with the needs and preferences of its target market
User centered design Human centered design
A design approach that prioritizes the needs, preferences, and behaviors of users to create intuitive and enjoyable products
Market Penetration​
How much a product is being used compared to the total market
Market Research​
Gathering data to understand market needs and opportunities

Planning & Strategy​

IMPORTANT TERM
SIMPLE DEFINITION
Strategic Roadmapping​
Long-term planning for product direction
Competitive Analysis
Evaluating the strengths and weaknesses of competing products or solutions to inform product strategy and differentiation
OKRs (Objectives and Key Results)​
Framework for defining and tracking objectives and outcomes
Go-To-Market Strategy​
Plan for how a product will be sold and who will buy it
KPIs (Key Performance Indicators)​
Metrics used to evaluate success

Technology & Innovation

IMPORTANT TERM
SIMPLE DEFINITION
Emerging Technologies
Adapting to new technological trends
Tech-Driven Solutions​
Leveraging technology to improve product
Cloud Computing​
Using remote servers for data storage and computing
Cybersecurity​
Protecting systems and data from cyber threats
AI & Machine Learning
Implementing AI to improve product
Internet of Things (IoT)​
Network of physical devices connected by the internet
Virtual Reality (VR)
Simulated experience using computer technology
Augmented Reality (AR)​
Overlay of digital information on the real world

Product Development

IMPORTANT TERM
SIMPLE DEFINITION
Feature Set
The collection of features and functionalities that make up a product, contributing to its overall value and user experience
Wireframe
A visual representation of a user interface, outlining the layout and functionality of a product without design elements
User Feedback Loop
The iterative process of collecting user feedback, analyzing it, and incorporating insights into product improvements
Churn Rate
The rate at which customers discontinue using a product, often indicating issues with retention and user satisfaction
Customer Lifetime Value (CLV)
The projected revenue a customer is expected to generate for a business throughout their entire relationship with the company
Monetization Strategy
The plan for generating revenue from a product, including pricing models, subscription plans, and freemium options