9. References to explore this career area further
Scale-ups & Growth Hacking
RESOURCES TO EXPLORE
- "Growth Hacker Marketing" by Ryan Holiday.
- "Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by Sean Ellis and Morgan Brown.
- "Lean Analytics: Use Data to Build a Better Start-up Faster" by Alistair Croll and Benjamin Yoskovitz.
- "Traction" by Gabriel Weinberg and Justin Mares.
- "Growth Marketing Toolbox" by Nicholas Scalice (podcast).
- Neil Patel's Blog.
- GrowthHackers (Community Platform).
ASSOCIATIONS
- GrowthHackers Community.
- Product Growth Leaders.
- The Growth Hackers' Association: Community and resources for growth hacking professionals.
TERMINOLOGY
- A/B testing.
- Conversation Rate Optimization (CRO).
- User Acquisition.
- Viral Marketing.
- Churn Rate.
- Landing Page.
- Viral Loop.
- User Retention.
- KPI.