Terminology relevant for this career area
IMPORTANT TERM
SIMPLE DEFINITION
Sustainable Marketing
The promotion of products or services by emphasizing their environmental or social benefits, targeting conscious consumers.
Customer Value
The perceived worth of a product or service, considering both its functional and sustainability attributes, such as reduced environmental impact.
Green Branding
Developing a brand image that highlights environmental responsibility and sustainable practices to attract eco-conscious consumers.
Eco-Labelling
Labels or certifications on products that communicate their sustainability credentials, helping consumers make informed decisions.
Ethical Consumerism
Purchasing decisions made by consumers based on the perceived positive environmental and social impacts of the products they buy.
Product Life Cycle
The stages a product goes through from design to disposal or recycling, focusing on minimizing environmental impact at each stage.
Cradle-to-Cradle (C2C)
A sustainable design philosophy focused on creating products that can be fully reclaimed or re-used, eliminating waste.
Circular Economy
An economic system where products and materials are kept in circulation through reuse, repair, recycling, minimizing waste and environmental impact.
Sustainable Marketing
The promotion of products or services by emphasizing their environmental or social benefits, targeting conscious consumers.
Customer Value
The perceived worth of a product or service, considering both its functional and sustainability attributes, such as reduced environmental impact.