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2. Responsibilities in this career area (“what”)
International Business & Strategic Foresight
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Career Areas
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2. Responsibilities in this career area (“what”)

Global Strategy

  • Key responsibility for the firm’s strategic planning as it concerns geographical expansion, diversification, international competitive strategy, etc.
  • Acting as a sparring partner for business development (see below) and regional units of the firm in a cross-functional role.
  • Typically, the overarching department for economic analysis and market intelligence.

Economic Analysis

  • Analyze global economic and market trends to track overall drivers of the firm’s growth and profitability.
  • Assess business opportunities in new countries and regions from the point of view of economic performance.
  • Collaborate with global finance department on risk assessments in the firm’s existing markets.
  • Actionable recommendations to inform global strategy.

Market Intelligence

  • Conduct research to uncover changes in buyer behavior, industry trends and market dynamics.
  • Gain ongoing information on competitor offerings, pricing, positioning, etc.
  • Assess the firm’s market positioning and product portfolio.
  • Evaluate potential new market segments of relevance for the firm.