2. Responsibilities in this career area (“what”)
Global Strategy
- Key responsibility for the firm’s strategic planning as it concerns geographical expansion, diversification, international competitive strategy, etc.
- Acting as a sparring partner for business development (see below) and regional units of the firm in a cross-functional role.
- Typically, the overarching department for economic analysis and market intelligence.
Economic Analysis
- Analyze global economic and market trends to track overall drivers of the firm’s growth and profitability.
- Assess business opportunities in new countries and regions from the point of view of economic performance.
- Collaborate with global finance department on risk assessments in the firm’s existing markets.
- Actionable recommendations to inform global strategy.
Market Intelligence
- Conduct research to uncover changes in buyer behavior, industry trends and market dynamics.
- Gain ongoing information on competitor offerings, pricing, positioning, etc.
- Assess the firm’s market positioning and product portfolio.
- Evaluate potential new market segments of relevance for the firm.