5. Job landscape for this pathway
Companies, NGOs and other types of Organizations
Primary Depts
Marketing
Communication
Sales and Business Development
Secondary/Teams
Insights / Intelligence / Research
Retail
Creative
Product Development
Media & PR
CX / UX
Analytics
Customer Service & Support
Automation & Tech
Web & E-Commerce
Examples
- Brand Marketing team in Marketing Dept at Nike.
- Sustainability and CSR team, in Communication Dept at Nestle.
- B2B Sales team, in Sales Dept at Patagonia.
Professional Firms / Consulting Firms
Digital Marketing Consulting Firms
Communication Agencies
Branding / Creative Agencies
Media Agencies
Market Research Firms
Examples
- Creative Team or Strategy and Planning team in Leo Burnett.
- Consumer Insights team in Nielsen.
- MarTech team at Accenture Interactive.