Customer Insights & Market Research
5. Job landscape for this career area (“where”)
Where do Customer Insights & Market Research professionals work?
Departments & Teams
Marketing Dept
Team within department
- Research
- Insights
- Branding & Communication
- Customer Experience (CX/UX)/Success
- Product Development
Communication or IMC* Dept
Team within department
- Brand
- Corporate Communication
- Social Media
- Media & Public Relations
Product Development Dept
Team within department
- Insights & Research
- Product Design/Engineering
- Quality & Testing
Insights & Analytics Dept
Team within department
- Quantitative Research
- Qualitative Research
- Branding
- Social Media
- Customer Experience
Customer Experience Dept
Team within department
- Insights & Research
- Customer Analytics
- Customer Success
People, Talent & HR Dept
Team within department
- Employee Engagement & Insights (EX)
- People Analytics
- Internal Communication
MARKETING
PRODUCT DEVELOPMENT AND INNOVATION
SALES AND BUSINESS DEVELOPMENT
CUSTOMER EXPERIENCE
STRATEGIC PLANNING
ADVERTISING AND COMMUNICATION
BRAND MANAGEMENT
E-COMMERCE AND DIGITAL MARKETING
MARKET INTELLIGENCE
CUSTOMER INSIGHTS
RETAIL OPERATIONS
STRATEGIC PARTNERSHIPS AND ALLIANCES
PR AND COMMUNICATIONS
SUPPLY CHAIN AND LOGISTICS
FINANCE AND INVESTMENTS
TOP DEPARTMENTAL TEAMS:
Market research, Customer insights, Product development and innovation, Data analytics and insights, advertising and communications, brand management, Product management, Finance investments, Human resources, Innovation labs, Customer success and support.
PROFESSIONAL FIRMS
Branding & Communication Agencies
- Accenture Interactive
- Nielsen
- Kantar
- Interbrand
- Landor Fitch
- FutureBrand
- Edelman
- Weber Shandwick
- Havas Group
Deloitte Insights, Forrester Research, Euromonitor International
- Customer behaviors
- TV, music, retail
- Market research
- Customer satisfaction
- Public opinion
- Brand and customer experience
- Market tracking
- Consumer trends
Nielsen, Kantar, Ipsos, GfK, The NPD Group
YouGov, IRI, JD Power, Market Research.com, Mintel
Sectors
A Customer Insights and Market Research professional, you could work in a marketing or communication related department in any sector: However, the sectors highlighted below tend to do more market and customer research — and companies in these sectors may even have a large group or an entire department dedicated to insights and research.
SECTOR
IMPORTANCE
- Agriculture
Low
- BioTech / Pharma
High
- Professional Services (Consulting, Agencies, etc)
High
- Consumer Products / CPG / FMCG
High
- Fashion & Luxury
High
- Education
Low
- Energy
Low
- Financial Services
Med/High
- Government / Public Sector
Med
- Health Care
Med
- Hospitality / Travel
High
- Manufacturing
Low
- Media / Entertainment / Sports
High
- Not-for- Profit / NGO
Low
- Real Estate & Construction
Low
- Retail
High
- Technology/Electronics
High
- Telecom
Med
- Transportation / logistics
Low
CONSULTING
IMPORTANCE
- Market Research Agency
High
- Insights area of consulting firms
Medium