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9. References to explore this career area further
Marketing, Branding & Sales
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9. References to explore this career area further

Customer Insights & Market Research

RESOURCES TO EXPLORE

  • ESOMAR Reports & Pubs

  • McKinsey on Customer Insights

  • HBR on Customer Insights

  • MarketingProfs offers a wide range of marketing resources, including articles, webinars, research reports, and online courses that cover consumer insights and market research topics

  • MarketingSherpa: MarketingSherpa provides case studies, research, and articles related to marketing and consumer behavior. It’s a valuable resource for understanding real-world marketing strategies.

  • Nielsen: Nielsen is a well-known global measurement and data analytics company. Their website offers industry reports, consumer insights, and data-driven articles.

  • Statista: Statista is a statistics portal that provides access to a wide range of market data, consumer insights, and industry reports. Some content is available for free, while premium features require a subscription.

  • ResearchLive is the online home of the Market Research Society (MRS) and provides news, articles, and research insights on various market research topics.

  • Marketing Dive: Marketing Dive covers marketing news, trends, and insights. It often includes articles related to consumer behavior, market research, and industry analysis.

  • Quirks is a market research and insights publication that offers articles, case studies, and resources for professionals in the industry.

  • Research World is the online magazine of ESOMAR, providing articles, reports, and interviews on market research and consumer insights.

ASSOCIATIONS

 

TERMINOLOGY

Most of the Associations previously mentioned offered complete glossaries to understand the main concepts and terminology of this area: 

  • MRS Glossary: https://www.mrs.org.uk/glossary

  • ESOMAR offers an extensive glossary that covers terms related to market research, survey research, and data collection methods. It’s a comprehensive resource for industry-specific terminology.

  • SurveyMonkey, a popular survey and data collection platform, provides a comprehensive marketing research glossary that covers various terms and concepts related to market research, surveys, and data analysis.

  • Research World is the online magazine of ESOMAR, and it offers a glossary section that explains terms frequently used in the market research industry.

  • Netquest, a company specializing in online market research solutions, provides a market research glossary that defines terminology related to online research methods, data collection, and market analysis.

  • Nielsen: Nielsen, a global measurement and data analytics company, offers a glossary of consumer insights terms to help professionals understand terminology used in consumer research and market intelligence.

  • Ipsos: Ipsos offers a market research glossary that defines terms and concepts related to market research, polling, and survey research.

  • The American Marketing Association (AMA) provides a dictionary of marketing terms that covers a wide range of marketing-related concepts, which can be relevant to market research and consumer insights.

  • GreenBook offers a glossary of market research terms that defines key terms used in the industry.