Terminology relevant for this career area
IMPORTANT TERM
DEFINITION
Digital Marketing
It represents all the marketing efforts that use electronic devices and the internet to connect with potential customers. It includes various online channels and platforms.
SEO (Search Engine Optimization)
It is the process of optimizing a website or online content to improve its visibility in search engine results pages (SERPs). The goal is to rank higher in organic (non-paid) search results.
SEM (Search Engine Marketing)
It involves paid advertising to promote a website's visibility in search engine results. It includes techniques like pay-per-click (PPC) advertising.
PPC (Pay-Per-Click)
It is an online advertising model in which advertisers pay a fee each time their ad is clicked. It's commonly used in search engine advertising, such as Google Ads.
Content Marketing
It is the creation and distribution of valuable and relevant content to attract and engage a target audience. It can include blog posts, videos, infographics and more.
Social Media Marketing
It involves using social media platforms to promote products, services, or content. It includes activities like posting, advertising, and engagement.
Email Marketing
It is the practice of sending targeted emails to a list of subscribers or customers to promote products, share news or build relationships.
Influencer Marketing
It involves collaborating with individuals who have a strong online presence and a large following (influencers) to promote products or services.
Content Management System (CMS)
A CMS is a software platform that allows users to create, manage, and publish digital content on websites and blogs. Examples include WordPress and Drupal.
Conversion Rate
It is the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
CTR (Click-Through Rate)
It is a metric used in online advertising and email marketing to measure the percentage of clicks a link receives compared to the number of times it was shown.
Landing Page
A landing page is a web page designed for a specific marketing campaign or offer. It is where visitors "land" after clicking on an ad or link.
Digital Analytics
It involves the collection, measurement, and analysis of data to understand website and campaign performance. Tools like Google Analytics are commonly used.
ROI (Return on Investment)
ROI measures the profitability of a marketing campaign by comparing the gain (return) to the cost (investment).
CTR (Customer Relationship Management)
It is a system for managing interactions with customers and potential customers. It includes tools for tracking customer data, communication and sales.
CTA (Call to Action)
It is a prompt or button that encourages the audience to take a specific action, such as "Buy Now," "Sign Up," or "Learn More."
Remarketing
Or retargeting is a digital advertising strategy that targets users who have previously visited a website but did not complete a desired action.
SERP (Search Engine Results Page)
It is the page displayed by search engines in response to a user's query. It includes organic search results, paid ads, and other elements.
KPI (Key Performance Indicator)
KPIs are specific metrics used to measure the performance and success of marketing campaigns. Examples include conversion rate, traffic, and revenue.