3. Common job keywords in this career area (“who”) - Career Discovery Xcelerator

Marketing, Branding & Sales

Overview

Career Areas

Go or no go

1. Overview of this pathway

2. Career Areas within this pathway

3. Terminology relevant for this pathway

4. Some insights about this pathway

5. Job landscape for this pathway

Creative Direction, Content & Branding

1. Overview of this career area ( “why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. IE alumni working in this career area

8. LinkedIn search examples for this career area

Terminology relevant for this career area

Customer Insights & Market Research

1. Overview of this career area (“why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. LinkedIn search examples for this career area

8. IE alumni working in this career area

9. References to explore this career area further

Terminology relevant for this career area

Digital Marketing, Digital Sales & Analytics

1. Overview of this career area (“why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. LinkedIn search examples for this career area

8. IE alumni working in this career area

9. References to explore this career area further

Terminology relevant for this career area

Sales & Business Development

1. Overview of this career area (“why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. LinkedIn search examples for this career area

8. IE alumni working in this career area

9. References to explore this career area further

Terminology relevant for this career area

Strategic Marketing & Branding

1. Job landscape for this career area (“where”)

2. Mapping your background to this career area

3. LinkedIn search examples for this career area

4. IE alumni working in this career area

Terminology relevant for this career area

LinkedIn search examples to explore jobs in this pathway

Linking this pathway to non-corporate world and to business with purpose

Pathway library/references to explore further

Senior IE alumni with diverse trajectories in this pathway

3. Common job keywords in this career area (“who”)

Title keywords

Digital Marketing

Content Marketing

Influencer Marketing

E-ecommerce

Marketing and Sales

SEO Marketing

Social Media

E-mail Marketing

Digital Analytics

Marketing Automation

Brand Marketing

UX Experience Designer

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Title seniority terms

Specialist

Analyst

Senior Analyst

Consultant

Evangelist/Ambassador

Designer

Manager

Senior Manager

Head

Director

Senior Director

...