6. Mapping your background to this career area
Digital Marketing, Digital Sales & Analytics
Engineering, Math/Stats
Related
Skills
- Analytical thinking
- Process and procedural thinking
- Mathematical skills
- Problem solving skills
- Ability to model and simulate
- Systems thinking
- Invention and innovation mindset
POSSIBLE MAPPING TO THIS CAREER AREA
- If you have a background in the “TEM” part of STEM, your analytical and quantitative skills will serve you will for working in this career area.
- This background will facilitate your role to work with Data Analytics, Google Analytics and Digital Metrics to later define a Digital Marketing Strategy.
- If you have a technology background, you might find it interesting to work in the more technical digital marketing and sales roles, linked to AI and Automation applied to Marketing Campaigns.
Business Administration / Economics
Related
Skills
- Business Foundations
- Budgeting
- Project Management
- Team Management
- Strategic Thinking
- Analytical Skills
- Critical Thinking
POSSIBLE MAPPING TO THIS CAREER AREA
- If you have a background in Business and/or Economics, your Strategic Planning skills will help you to develop comprehensive marketing strategies that align with business goals, target audiences and market dynamics.
- Economics and Business Administration programs teach problem-solving techniques and critical thinking skills that are highly applicable in addressing challenges and optimizing digital marketing campaigns.
- Understanding organizational dynamics and leadership principles will also help you excel in team-based digital marketing projects and assume leadership roles when needed.
Marketing, Communication, Social Sciences, Arts and Humanities
Related
Skills
- Analytical thinking
- Critical thinking
- Problem solving skills
- Content Creation
- Interpersonal Skills
- Communication Skills and Storytelling
- Creativity
- Understanding Human Behavior
- Ethics
- Visuals and Arts
POSSIBLE MAPPING TO THIS CAREER AREA
- If your background falls within Marketing, Communications, Humanities and/or Arts, this is a natural pathway for you to follow. Communications and humanities programs emphasize written and verbal communication, which is vital in digital marketing. You’ll excel in crafting compelling marketing messages, writing engaging content and effectively conveying ideas to team members and clients.
- Creativity is also invaluable in digital marketing, where creative content, ad campaigns, and strategies can make a significant impact.
- Visual communication skills acquired through humanities and communications programs are valuable in digital marketing for designing graphics, infographics, and other visual content.
MARCOM
Related
Skills
- Digital marketing & content creation
- Datal analytics
- SEO and SEM
- Email marketing
- Graphic design & copywriting
- Communication
- Creativity
- Adaptability
- Problem solving
- Collaboration
POSSIBLE MAPPING TO THIS CAREER AREA
- Gain a strong understanding of key concepts in digital marketing, including SEO, SEM, social media marketing, email marketing, and content strategy.
- Use your skills to develop integrated digital marketing campaigns that deliver consistent messaging across various online channels.
- Apply your communication skills to develop persuasive sales messages and strategies for digital platforms.
- Leverage your understanding of influencer dynamics to identify and collaborate with relevant influencers for endorsement.
Business Administration / Economics
Related
Skills
- Data Analytics
- Strategic planning
- Project Management
- Market research
- Business development
- Financial Analysis
- Leadership
- Communication
- Adaptability
- Critical thinking
- Problem solving
POSSIBLE MAPPING TO THIS CAREER AREA
- Apply your strategic planning skills to develop comprehensive digital marketing campaigns that align with overall business objectives.
- Utilize your business administration expertise to manage the sales funnel, from lead generation to conversion, and analyze customer touchpoints.
- Apply your project management skills to coordinate and execute digital campaigns, ensuring tasks are completed on time and within budget.
- Apply financial analysis techniques to assess the ROI of digital marketing campaigns and sales initiatives.
Data Science
Related
Skills
- Program languages
- Statistical analysis
- Machine learning
- Data visualization
- Data cleaning and preprocessing
- Problem solving
- Critical thinking
- Attention to detail
- Communication
- Business acumen
POSSIBLE MAPPING TO THIS CAREER AREA
- Utilize your data visualization skills to present complex insights in a clear and understandable manner to stakeholders.
- Apply data analysis techniques to attribute conversions to different touchpoints in the customer journey, optimizing marketing channels.
- Use your analytical skills to design A/B tests and experiments to optimize digital marketing campaigns and sales strategies.
- Utilize predictive modeling to calculate customer lifetime value, guiding decisions on acquisition and retention strategies.
Mathematics
Related
Skills
- Statistical analysis
- Data modeling
- Calculus
- Mathematical software
- Probability and statistics
- Analytical thinking
- Problem solving
- Attention to detail
- Logical reasoning
- Critical thinking
POSSIBLE MAPPING TO THIS CAREER AREA
- Understand data collection methods and tools used in digital marketing and apply your mathematical skills to analyze the data.
- Apply statistical analysis to customer behavior data, uncovering patterns, trends, and insights that inform marketing and sales strategies.
- Use mathematical techniques to segment audiences based on data-driven characteristics and optimize targeted campaigns.
- Utilize mathematical algorithms to identify cross-selling and upselling opportunities based on customer behavior.
Psychology
Related
Skills
- Research methods
- Data analysis
- Psychological assessment tools
- Neuropsychology and brain functioning
- Behavior intervention
- Empathy
- Active listening
- Communication
- Critical thinking
- Problem solving
POSSIBLE MAPPING TO THIS CAREER AREA
- Apply your psychology skills to analyze online consumer behavior, uncovering motivations, attitudes, and decision-making processes.
- Utilize your psychology skills to design websites and digital interfaces that optimize user experience and engagement.
- Analyze online behavioral data to uncover patterns, preferences, and triggers that influence consumer actions.
- Use your psychological insights to address customer objections and concerns, building rapport and trust in the sales process.