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5. Job landscape for this career area (“where”)
Marketing, Branding & Sales
Overview
Career Areas
Go or no go

Sales & Business Development

5. Job landscape for this career area (“where”)

Where do Business Development and Sales professionals work?

Departments & Teams

Marketing Dept
Team within department
  • Customer Insights
  • Customer Experience (CX/UX) / Success
  • Digital Marketing
  • Web
  • SEO/SEM
  • E-mailing and Automation campaigns
Sales
Team within department
  • Sales Development Representatives (SDRs)
  • Account Executives
  • Sales Operations and CRM
  • Sales Data Analysis
Business Development
Team within department
  • Business Development Representatives (BDR)
  • Lead Generation Initiatives
Partnerships and Alliances
Team within department
  • Strategic Partnerships and Alliances: B2B and Government
Account Management
Team within department
  • Client Relationship Management
  • Customer Success and Loyalty Plans
E-commerce
Team within department
  • Web
  • Logistics
  • Customer Experience
  • Customer Relationship Management
  • IT
SALES
BUSINESS DEVELOPMENT
MARKETING
ACCOUNT MANAGEMENT
CUSTOMER SUCCESS
PRODUCT MANAGEMENT
STRATEGY AND PLANNING
FINANCE
PARTNERSHIPS / ALLIANCES
OPERATIONS AND SUPPLY CHAIN
INTERNATIONAL BUSINESS / GLOBAL SALES
CLIENT SERVICES

TOP DEPARTMENTAL TEAMS:

Leadership, Executive, Strategic planning, Corporate development, Mergers and acquisitions, Human resources, Client services, Business intelligence, Analytics, E-Commerce

PROFESSIONAL FIRMS

Branding & Communication Agencies
  • Salesforce Consulting Partners
  • HubSpot Consulting Partners
  • McKinsey & Company
  • Bain & Company
  • BCG
  • Deloitte
  • PWC
  • Accenture
  • ZS Associates: They specialize in sales and marketing consulting, offering services to improve sales effectiveness and customer engagement.
  • A.T. Kearney: Global management consulting firm that provides sales and marketing strategy consulting services.
  • Oliver Wyman: consulting services in sales and marketing strategy, pricing, and revenue management.
  • Simon-Kucher & Partners: Consulting firm renowned for its expertise in pricing strategy and sales effectiveness.
  • Sandler Training: Consulting firm that focuses on sales process improvement and skill development.
  • Miller Heiman Group: Offers sales training and consulting services to improve sales performance and customer engagement.
IBM Global Business Services, Salesforce, McKinsey & Company, Deloitte
  • Sales optimization strategy
  • Sales solutions
  • Business development strategy
  • Market entry
  • Growth strategy
Accenture, PwC, Bain & Company, KPMG, BCG
  • New revenue streams
  • Market expansion
  • Customer acquisition
  • Inbound marketing
  • Sales software solutions
HubSpot, Oracle, SAP, HCL Technologies, ZS Associates, Cognizant
  • Sales enablement
  • CRM
  • Customer engagement
  • Marketing consulting

SECTORS

SECTOR
IMPORTANCE
  • Technology
High
  • Healthcare
Med-high
  • Financial Services
High
  • Retail and E-Commerce
High
  • Manufacturing
High
  • Consulting and Professional Services
Med-high
  • Real Estate
Med-high
  • Telecommunications
Med-high
  • Consumer Goods
High
  • Energy and Utilities
Med
  • Automotive
Med
  • Hospitality and Travel
Med
  • Media and Entertainment
Med-high
  • Education and E-Learning
Med
  • Logistics and Supply Chain
Med
CONSULTING
IMPORTANCE
  • Sales strategy and planning
High
  • Sales process optimization
High
  • Lead generation
High
  • Market entry strategies
High
  • Key account management
High
  • Customer relationship management
Med
  • Sales forecasting and analytics
High
  • Sales collateral development
Med
  • International sales and export strategies
Med