Marketing, Branding & Sales
Overview
Career Areas
Go or no go

6. Mapping your background to this career area

Sales & Business Development

Engineering/ Tech

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • If you have a STEM background or you are an engineering graduates, you will get a deep understanding of complex products or solutions. This knowledge is incredibly valuable when selling technical products or services, as you can communicate effectively with technical stakeholders and address their specific needs and concerns.
  • Coming from this background, will help you with roles that require Sales Analytics and Analytical Thinking for market analysis, performance tracking, and making data-driven decisions to optimize sales strategies.
  • Some organizations require sales professionals to have a technical background to effectively sell complex products or services. In these roles, a tech or engineering degree is not just beneficial but may be a requirement.

Business Administration / Economics

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • Business and Economics graduates have a solid foundation in fundamental business concepts such as marketing, finance, strategy, and operations. This knowledge is invaluable when devising sales strategies and understanding how sales efforts impact the overall business.
  • You are typically well-versed in financial concepts, including budgeting, cost analysis and pricing strategies. This knowledge is vital for managing sales budgets, setting pricing strategies, and evaluating the financial impact of sales decisions.

Marketing, Communication, Social Sciences, Arts and Humanities

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • If your background falls within Marketing, Communications, Humanities and/or Arts, this is a natural pathway for you to follow. Marketing education often focuses on consumer behavior, market segmentation, and targeting, which can help you understand customer motivations and preferences in sales.
  • Communication graduates excel in verbal and written communication, which is a fundamental skill in sales, where building rapport and conveying value propositions are essential. You already have a background in negotiation and persuasion techniques, which are crucial for closing deals and influencing decisions.
  • Arts and humanities graduates often possess creative thinking skills that can be applied to crafting unique sales pitches and problem-solving.
  • Social science disciplines like psychology and sociology provide insights into human behavior, helping you understand and connect with customers

Business Administration / Economics

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • Familiarize yourself with various sales methodologies, negotiation tactics, and customer relationship management (CRM) systems.
  • Apply strategic thinking to develop sales and business development plans that align with overall organizational goals.
  • Apply your financial skills to assess the potential return on investment (ROI) for business development initiatives and sales strategies.
  • Utilize project management principles to ensure smooth execution of business development projects, from initiation to completion.

MARCOM

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • Familiarize yourself with sales methodologies, negotiation tactics, and customer relationship management (CRM) systems.
  • Utilize your marcom skills to identify and understand your target audience’s needs.
  • Utilize your marcom skills to create persuasive sales proposals and pitches that address client needs and showcase value.ds, pain points, and preferences.
  • Apply your marcom expertise to develop communication strategies that align with business development goals and enhance brand visibility.

Engineering and Technical Degrees

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • Utilize your technical background to deeply understand the technical aspects of your offerings, ensuring accurate communication with clients.
  • Apply your engineering skills to create technical content, such as whitepapers, technical specifications, and case studies, that demonstrates expertise.
  • Use data-driven insights to illustrate how your solutions have addressed technical challenges and delivered positive outcomes.
  • Utilize your technical insights to collaborate with research and development teams to align business development efforts with product/service innovation.

Entrepreneurship

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • Utilize your entrepreneurial skills to analyze market trends, identify gaps, and uncover potential opportunities for business growth.
  • Utilize your networking abilities to establish and nurture strong relationships with potential clients, partners, and stakeholders.
  • Apply your understanding of risk and reward to assess potential risks in business deals and develop mitigation strategies.
  • Utilize your entrepreneurial mindset to propose creative and innovative solutions that stand out in the market.

Political Science / IR

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Related
Skills

POSSIBLE MAPPING TO THIS CAREER AREA
  • Utilize your political science background to analyze global market trends, political stability, and cultural factors that can impact business opportunities.
  • Apply your cross-cultural communication skills to build relationships with clients from diverse backgrounds, respecting different perspectives.
  • Combine your political science knowledge with business insights to propose strategies that align with both political and economic dynamics.
  • Apply your understanding of international trade agreements to identify potential markets with favorable trade conditions.