Strategic Marketing & Branding
1. Job landscape for this career area (“where”)
Where do Strategic Marketing & Brand Management professionals work?
Departments & Teams
MARKETING DEPARMENT
BRAND MANAGEMENT DEPARTMENT
PRODUCT MANAGEMENT DEPARTMENT
ADVERTISING AND PROMOTION DEPARMENT
MARKET RESEARCH AND CONSUMER INSIGHTS DEPARTMENT
DIGITAL MARKETING AND SOCIAL MEDIA DEPARTMENT
PUBLIC RELATIONS DEPARTMENT
CORPORATE COMMUNICATIONS DEPARTMENT
SALES DEPARTMENT
CONSULTING FIRMS
ADVERTISING AGENCIES
CONSUMER GOODS COMPANIES
TOP DEPARTMENTAL TEAMS:
Brand Management Team, Market Strategy Team, Product Launch Team, Advertising and Creative Team, Digital Marketing and Social Media Team, Market Research Team, PR Team, Sales and Marketing Alignment Team, CX Team, R&D Team, Analytics and Data Science Team, Cross-functional Project Team, Leadership Team.
PROFESSIONAL FIRMS
CONSULTANCIES: Prophet, Interbrand, Landor
- Strategic marketing
- Brand management
- Brand strategy
- Creative development
Firms: WPP Group, Ogilvy
- Branding and marketing solutions
- Advertising and marketing
- Creative and strategic approach
Proctor & Gamble, Coca Cola, Apple, Nike, Unilever, Google, L’Oreal
- Brand management
- Marketing strategies
- Global marketing
- Consumer engagement
- Innovation
Sectors
SECTOR
IMPORTANCE
- Consumer Goods and Retail
High
- Technology
High
- Fashion and Luxury
High
- Healthcare and Pharma
High
- Hospitality and Tourism
High
- Automotive
Med
- Financial Services
Med
- Entertainment and Media
Med
- Sports and Fitness
Med
- E-Commerce and Online Retail
Med
- Beauty and Cosmetics
Med
- Food and Bev
Med
- Education and E-Learning
Med
- Non-Profits and NGOs
Med
- B2B for Consulting and Niche Industries
Low
- Industrial Manufacturing
Low
- Academic and Research Institutions
Low
- Utilities and Infrastructure
Low
CONSULTING
IMPORTANCE
- Brand strategy
High
- Market research and analysis
High
- Customer segmentation
High
- Digital marketing
High
- Content strategy
High
- Consumer insights
High
- Brand experience
High
- Innovation and new markets
Med
- Crisis communication
Med
- Measurement analytics
High
- Retail strategy
High