For most modern firms, expanding and operating internationally is no longer a question of “yes” or “no.” Sooner or later, they reach the point when expanding beyond the home market becomes critical to further growth. This requires both strategic thinking and hands-on management skills across different cultural, legislative and political backgrounds.

The obvious reasons for going international include the scope for greater revenues and diversification of activities between countries and regions in different stages of economic development or in different cyclical positions. But even for firms with an already well-established international set-up, there is a need for constant re-assessment, critical thinking and ability to adapt. And this implies a great need for professionals with varying skill sets in this fast-growing field of modern business.

Which of the firm’s products are most suitable for the foreign market? Should the marketing strategy be adapted? Is the organizational set-up appropriate? How should the firm deal with the complexity of international accounting and financial management? Which are the main top-down business risks at any given moment?

Independently of your professional interests, do you like to think internationally and outside the box? If so, digging deeper into international business and economics could well be the right pathway for your future career.

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