3. Terminology relevant for this pathway
IMPORTANT TERM
SIMPLE DEFINITION
Multinational companies
Companies which have business operations in at least one country other than their home country
International organizations
Organizations which draw members from more than one nation
International Startups
A venture whose members think and act globally from the early stages of development, targeting international markets
International NGOs
Organizations which are independent of government involvement and extend the concept of a non-governmental organization (NGO) to an international scope
Emerging Markets
Markets which have some characteristics of a developed market, but which do not fully meet its standards
BRICS
A group of major emerging economies comprising Brazil, Russia, India, China and South Africa
Frontier Markets
Markets which are less established than an emerging market
International Products
Commercial products which are marketed around the world under the same brand name
Global Corporate Strategy
A strategy pursued by a company when it wants to expand into and compete in the global market
International Marketing
Marketing a company’s products or services in more than one nation
International Financial Management
The management of finance in an international business environment, i.e. investing and obtaining funding in different currencies and managing foreign exchange exposure
Product Innovation
The process of creating a new product, or improving an existing one, to meet customers' needs in a novel way
Tech Know-how
Knowledge of the methods or techniques of doing something technical
Digital Transformation
The integration of digital technology into all areas of a business to create or modify business processes, culture and customer experiences
International Project Management
The management of projects internationally or across borders and cultures
Cross-Culture Skills
The ability to understand people from different cultures and communicate with them effectively