2. Responsibilities in this career area (“what”)

Business Analytics professionals are responsible for collecting, analyzing and interpreting data to provide valuable insights that drive strategic decision-making. Their primary tasks include identifying key performance indicators (KPIs), designing data models and applying statistical techniques to uncover patterns and trends within datasets.
They create visualizations and reports to communicate their findings from the data to stakeholders, assisting in optimizing processes, identifying opportunities for business growth, and addressing challenges.
By leveraging their analytical skills and domain expertise, Business Analytics professionals contribute significantly to enhancing operational efficiency, increasing profitability and driving overall business success.

Professionals in Business Intelligence (BI) are responsible for transforming raw data into meaningful and actionable insights to support decision-making within organizations. They collect, cleanse and organize data from various sources, creating data models and databases for easy access and analysis.
Business Intelligence specialists design and develop dashboards, reports and data visualizations to present complex information in a user-friendly manner, so stakeholders can understand KPIs, market trends and business performance.
They collaborate with teams across the organization, providing accurate information quickly as a tool to identify opportunities, mitigate risks and drive strategic initiatives for business growth and competitive advantage.

Professionals in Business Insights are responsible for gaining a deep understanding of market trends, customer behavior and industry dynamics through data analysis and market research. They collect and analyze data from various sources to identify patterns and consumer preferences, offering valuable insights into customer needs and demands.
Business Insights specialists support strategic marketing initiatives by providing actionable recommendations, enabling organizations to tailor products and services to meet their customer’s expectations.
BI professionals contribute to competitive analysis, identify growth opportunities, and guide decision-making, empowering businesses to make informed choices that drive success and enhance their market position.