YOUR CAREER
YOUR IMPACT
Home
Your Career
Marketing, Branding & Sales
Career Areas
Creative Direction, Content & Branding
3. Common job keywords in this career area (“who”)
Marketing, Branding & Sales
Overview
Career Areas
Go or no go
1. Overview of this pathway
2. Career Areas within this pathway
3. Terminology relevant for this pathway
4. Some insights about this pathway
5. Job landscape for this pathway
Creative Direction, Content & Branding
1. Overview of this career area ( “why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. IE alumni working in this career area
8. LinkedIn search examples for this career area
Terminology relevant for this career area
Customer Insights & Market Research
1. Overview of this career area (“why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. LinkedIn search examples for this career area
8. IE alumni working in this career area
9. References to explore this career area further
Terminology relevant for this career area
Digital Marketing, Digital Sales & Analytics
1. Overview of this career area (“why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. LinkedIn search examples for this career area
8. IE alumni working in this career area
9. References to explore this career area further
Terminology relevant for this career area
Sales & Business Development
1. Overview of this career area (“why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. LinkedIn search examples for this career area
8. IE alumni working in this career area
9. References to explore this career area further
Terminology relevant for this career area
Strategic Marketing & Branding
1. Job landscape for this career area (“where”)
2. Mapping your background to this career area
3. LinkedIn search examples for this career area
4. IE alumni working in this career area
Terminology relevant for this career area
LinkedIn search examples to explore jobs in this pathway
Linking this pathway to non-corporate world and to business with purpose
Pathway library/references to explore further
Senior IE alumni with diverse trajectories in this pathway
3. Common job keywords in this career area (“who”)
Title keywords
Strategic Design
Aesthetic Excellence
Cross-functional Collaboration
User-centric Design
Brand Experience
Engagement
Authenticity
Multi-channel Marketing
SEO Optimization
Data-driven Content
Conversational Marketing
Emotional Branding
Brand Loyalty
Brand Recognition
RebraNding
Omni-channel Branding
+
Title seniority terms
Creative and Branding Specialist
Content and Brand Manager
Creative Branding Strategist
Director of Content and Branding
Creative Marketing Manager
Senior Branding Specialist
Content and Creative Director
Branding and Design Coordinator
Content and Branding Analyst
Branding and Creative Lead
INQUIRY -
Name:
eMail:
Message:
